The story behind the Women in Research (WIRe) Best Places to Work Award

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The story behind the Women in Research (WIRe) Best Places to Work Award
Posted on September 11, 2018 by Braden MacDonald

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This year, we’ve been working with Women in Research (WIRe) and Logica (formerly Koski Research) to help find the best MRX workplace for women.

The idea was born at the ESOMAR Congress WIRe lunch last year in Amsterdam. WIRe had already planned some research with agency Logica to find out the qualities, experiences and environments that women in MRX want most from their workplace.  We at Keen as Mustard wanted to take this one step further, to raise awareness of, and celebrate, the companies who were actively providing these experiences for their female employees. So, we have been working alongside WIRe and Logica to create, launch and publicize the idea ever since.

We decided to use the environments, experiences and opportunities highlighted by Logica’s research findings as the basis for the award and created submission criteria that asked entrants to prove how they provided them. Once we had drafted the web copy and submission form and helped with the website design, we then started to help with the PR and social media campaign to promote it. We were thrilled that the award received 56 entries from 43 companies all over the world.

The eleven finalists were considered by the judges to have excelled in providing great opportunities for their female employees. The shortlist of finalists, in alphabetical order, are:



EMI Research Solutions


Greenberg Strategy

Hall and Partners

Jigsaw Research


Orchidea Research Group


Watermelon Research

The award judges – Erica van Lieven, Founder and Managing Director, Direction First Pty Ltd; BV Pradeep, Global Vice President, Consumer & Market Insight at Unilever, C4G; and Kristin Luck, Founder of Women in Research – are currently deciding on the overall winner and one runner up from the shortlisted companies. We look forward to hearing their decision during the WIRe Best Places to Work award ceremony + lunch which will take place at ESOMAR Congress in Berlin on 25 September, registration for this event is currently open.