Keen as Mustard will be presenting with Coca-Cola at ESOMAR Congress 2018

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Keen as Mustard will be presenting with Coca-Cola at ESOMAR Congress 2018
Posted on August 13, 2018 by Braden MacDonald

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If you are passing Berlin in September, don’t miss Colonel Mustard Lucy Davison’s session at ESOMAR Congress where she will be presenting with Begonia Fafian of The Coca-Cola Company. Lucy and Begonia will be sharing the results of their pilot internal communications project to find out how to improve internal communications for the insights team.

The Great Communication Experiment looked at how to influence broader stakeholders within the business, those who are not directly involved in insight projects but who would benefit from the knowledge in their working lives.

As a result of the study, Coca-Cola was able to identify which format of communication, from newsletters and infographics to animated videos, talking head video interviews and PowerPoint slides, was most effective and with which audiences. The project identified which format delivered the best ROI. The team also identified the headlines and subject matter which had the most impact. Finally, this paper details the broader insights the team gained from this pilot into how to go about turning your insight communication from ‘meh’ to ‘marvellous’ and secure the impact of the work we do in the future.

It’s a must see! Anyone involved in the creation of reports, presentations or communications for insight projects will learn from the results, and anyone who uses the advice it contains will improve the impact of their research and insights. Though we say so ourselves.

To find out more visit the ESOMAR website here.

If you can’t go to Berlin, register for ESOMAR TV here.