Recently, it was announced that lifestyle vlogger Zoe Sugg, also known as Zoella, experienced the highest-ever first week sales for a debut writer after selling more than 78,000 copies of her book, Girl Online. Source: Honesty is the best YouTube policy
Read MoreIn the first of five review articles, members of the research community look back on the most significant developments of the past 12 months. Source: 2014 Review: The most significant developments
Read MoreSource: Infographic: The role of bloggers in the path to purchase
Read MoreAfter his mother died, Stuart Arnott worried about how his elderly father would cope living on his own in Fife more than 450 miles away from the family in London. So he created an app to allow family to post photos, messages and daily updates on a tablet computer – in effect, a digital window into the family’s life. Source: The Silver Economy: Tech sector taps surge of connected boomers
Read MoreThis case study describes Pike Place Market's exploration into their customers' experience of their farm stands to understand the key drivers and barriers to consumers' use of them. Source: Pike Place Market Accesses Consumers with In-the-Moment Research
Read MoreEdward Appleton, in a recent article posted on RW Connect, lead with the a title that asked, “Can Online Qualitative Research Be Potentially Misleading?” Appleton was inspired by an excellent presentation by Peter Totman of Jigsaw Research that showed how online persona were often very different to real-life observed identities, and that people were observed to express differently and sometimes hold different opinions depending on whether they were participating online or in person. In his RW Connect post, Appleton postulated
Read More100,000+ data points: “According to our data, the diapers should fit” Moms and babies: “Check out these photos – not so much” This was the essence of the findings on a case study with a major consumer goods company. The company was losing market share when babies were transitioning up from one size diaper to the next size up. All their technical data was telling them that fit was not an issue. Even with all of the data at the
Read MoreIn their quest for greater efficiency, brands are uncovering a wealth of information they didn’t know they possessed. Source: Data analysis: Hidden Treasure
Read MoreMRops is an end-to end market research operations company, working with research agencies and management consulting firms across the globe. The company was founded in 2007 and has grown very fast – excelling at executing the most complex work in the MR industry. When they approached us earlier this year it was because they felt their visual identity and website were not communicating the right messages any more. So, we got started with a workshop, with team members from different
Read MoreCustomer experience expert Network Research has been helping many of the UK’s best known companies to win and build profitable relationships with customers since 1987. The management team approached Mustard to update their brand identity and website as they felt a specialist agency would understand their needs better than one without MR experience. Before we started creating the new brand identity, we got the senior management team members together at a Mustard workshop to discuss the company’s vision, positioning, messaging
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