Whether it’s an intranet, a content platform or a search engine, the principle of a data lake is a great one. Many companies have invested a great deal of time, money and energy into building their lakes. They are, frankly, a thing of beauty (in the eyes of its creators). So why are so few people sailing on them? Read Lucy's full article on how to encourage stakeholder engagement with your data platform on Insight Platforms
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If you’ve been following our series on how to get the best out of your PR agency, you should now be on the home run! You’ve discussed and agreed what success looks like from the outset, you’ve communicated campaigns internally, you’ve committed to a differentiated brand offering and you’re being realistic about the type of coverage you can achieve. The next step in your PR journey is to give the process time and trust the experts. Although reputations of brands
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Insights teams are one of the most valuable areas of the business in terms of proving ROI, but their value is often under-appreciated by wider stakeholders who do not interact with research projects day to day. This means insights teams must prove the importance of insights through marketing and communicating them effectively to internal teams who would benefit from the knowledge. Insights teams aren’t ‘librarians’ of data, but active participants in the future of companies. However, they need to adapt,
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In the crowded world of data and insights, standing out is essential. When a client has a choice of hundreds of agencies or suppliers, they need to know what exactly sets you apart from your competitors and why you can meet their needs best. Defining your area of expertise or specialism and acting as a thought leader in this area will help establish your company as the ‘go to’ agency or supplier for a specific requirement. At the beginning of
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February was a busy month on the 2019 MRX events calendar, with two hotly anticipated events taking place within days of each other across Europe. Quirk’s London and IIeX EU were two great conferences to kick off the year with, with interesting and relevant content for knowledge-building from a number of expert speakers. But instead of looking at the topics covered, major themes and presentations we enjoyed, we thought we’d take a look at both events from a marketer’s perspective,
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One of the most common mistakes a business makes when employing a PR agency is, ironically, not communicating properly. This can be frustrating for both parties, especially when one side is “employed” to communicate the business’ messages to the wider world. The agency is an extension of your business, relaying key information to journalists, shareholders, investors and potential employees. If your PR agency is not equipped with all the information that they need, they will fail in delivering the messaging
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