One of the biggest challenges we have as an insights and data communications agency is clients coming to us at the beginning of a retainer with a piece of self-funded research that they conducted prior to the Mustard team coming on board. But why is this a challenge? Surely it’s great to have some data ready to pitch out to media, journalists must be craving those sweet, sweet, data sets, no? Unfortunately for us and our clients, that is generally
Read MoreThe 2017 Insight Show saw an 80% registration increase with presenters and delegates from across the globe. With this much attention placed on exhibitors, you need to make sure you stand out amongst the sea of researchers. But did the exhibitors take full advantage of the wave of attendees passing their stands over the two-day trade show? Team Mustard spent the two days soaking up the content and wandering around the trade show. And we spent a lot of time
Read MoreBy Lucy Davison Full article published in Research World In a Research World article titled ‘Where storytelling ends and communication begins,’ we outlined four essential skills for the researcher of the future. We’ve been struggling with the ability to communicate clearly, powerfully and with impact as an industry for much more than a decade. In my view it’s high time to take a different approach. What if we thought of ourselves as being in the communications business rather than in
Read MoreBy Adam Warner on RWConnect So, here I was after two days of trawling the seedy underbelly of the European city of sin, breaching into the clean air of the Beurs van Berlage; Amsterdam’s ornate monument to business and commodities. I was here to track down the market research dream, to explore the intersection of technology and research. IIEX is a unique event in the market research calendar. The audience is mixed; it attracts the crazy ones, the weirdos, the
Read MoreOn 23 February we sponsored Insights Marketing Day in London. Prior to the day, the event hosts GreenBook asked a few of the speakers to send in some marketing resources, recommendations and advice for data, research and insight professionals. The first speaker asked was our own Lucy Davison. Lucy Davison, Managing Director at Keen as Mustard Marketing What’s the best marketing advice you ever received? Your best marketing is your people – so you cannot over-communicate internally within a company (so if you want
Read MoreFebruary 28 2017 - MrWeb US-based MR industry management consultancy Cambiar has announced a strategic alliance with London's Keen as Mustard, which advises MR firms on their marketing strategy. The alliance will focus on clients in the UK, US and EMEA. Keen as Mustard Marketing was founded in 2006 and bills itself as 'the only full service marketing agency specialising in data, research and insight'. The agency has six staff based in London but derives 50 percent of its turnover
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