By Lucy Davison, published in Quirk's The research industry needs to learn to improve its consultancy skills. While doing a Webinar for ESOMAR, one of my co-participants, Simon Chadwick from Cambiar Consulting, revealed an interesting slide (Figure 1). It showed the skills for client researchers that are currently in demand and the skills for researchers that will be in demand in the future. The skills that were growing in demand were storytelling, consulting and intellectual curiosity. The skills that were
Read MoreWe’ve got our own spot at the Insight Show and we’re calling it the Mustard Café. Better than an exhibition stand? We think so! We're thrilled to partner with the 2017 Insight Show, the UK's largest market research exhibition, in London 8-9 March. Colonel Lucy Davison will also be chairing one of the new stages of 2017, the International Stage, which will showcase research studies from around the world, including Strive Insight’s Best Paper Winner from ESOMAR’s 2016 Congress: ‘Pushing the
Read MoreOver the past 3,650 days, Keen as Mustard has pioneered the delivery of marketing and design services to the data, research and insight industry. For our 10th anniversary we consumed quite a bit of cake and discussed what might happen in insight, marketing and design in another ten years. From AI advances to auto-editing robots, see what some of the team has come up with. Jocelyn Senior, PR associate: Thinking more generally about branding, I think that we’ll continue
Read MoreKeen as Mustard Marketing was thrilled to accept the challenge of helping the world’s two leading, shopper and packaging behavioural insight companies to merge; PRS (headquartered in the US) and IN VIVO (headquartered in Paris). Our initial work focused on what the two existing company brands stood for, and how to integrate the best of both. Mustard ran a workshop in Paris with the new executive board to get the team working through exercises to articulate the new values and
Read MoreOn the evening of 7 November, we gathered ESOMAR members and friends to watch (or re-watch) some of the best UK presenters from ESOMAR Congress 2016. We know it wasn't easy to pop over to New Orleans for this year's ESOMAR Congress, so UK reps Lucy Davison and Crispin Beale gave members the opportunity to ask questions and network with fellow ESOMAR members and the rest of the research community. Jack Miles recently gave us his thoughts on the event, published in RWC. E is for…….ESOMAR UK
Read MoreThe contract on my mobile phone has recently come up for renewal and as a result the phone calls from O2 have started, offering me an ‘exclusive deal’ on a new phone. I’m pretty happy with O2, their coverage and service is good, particularly in our home village which is now 4G enabled, pleasing me immensely – small things. But this influx of calls has annoyed me, not only has it continued despite my asking them to stop, it has
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