Working in PR is not without its perks. PR is about relationships and connections; with clients, with editors, and with journalists. And to foster and nurture those key relationships, it often requires meals. Breakfasts, lunches, dinners, sometimes even cocktails. Few journalists will pass up the opportunity of a free meal in a fine eating establishments (and who can blame them!), and it provides us an ample opportunity to discuss what those editors and journalists are looking for in terms of
Read MoreNow that the dust has settled after my return from New Orleans I thought to give a short summary of what I learnt, felt and found from the proceedings. There are four words that sum up my experience, so I’ve tried to group my thoughts under these. 1. Noisy My first word is noisy, or even loud. Of course there were tons of bands, music (such as the inspirational clarinettist Michael White) and dancing, which was all very New Orleans
Read MoreKeen as Mustard is coming to the Big Apple on September 29th to host a one-day design training course exclusive to data, research and insight professionals. We’re teaming up with GreenBook to offer the design training course in New York the day before Insights Marketing Day (IMD). We’re all designers deep down, so we invite you to let Simon Dunn, creative director at Keen as Mustard Marketing, send you off in the right direction with the fundamental principles of design
Read MoreYou know the story. Boy asks the girl on a date – girl says no. Boy continues to ask – girl still says no. Then one day, after continuous effort, embarrassing overlooks, and trial and error, she finally says yes – and it turns out it was well worth it – they get on brilliantly. Mailer campaigns work the same way. If you’re new to the mailer game, you’re probably disappointed by the immediate results. You wasted your precious time
Read MoreKeen as Mustard Marketing and data analytics and online reporting company Boobook are offering full-day design training courses for researchers, available in Brussels on 4 October and London on 11 October. The one-day course offers researchers a chance to improve their storytelling abilities by learning the principles of designing effective reports and presentations for clients and internal stakeholders. A full description of the course is provided below. Please register for the London course here. If you're interested in joining us
Read MoreThese days, in MRX we’re all designers. We may not consider it but every day we use a design software that is comparable to Adobe InDesign, yet we don’t look at it with the same mindset. Yes, I am talking about PowerPoint. PowerPoint gets a bad press, but it’s not the software’s fault that when we start work we are given a computer with the Microsoft Office suite and no instructions. Rarely does anyone tell us how to use it
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