These days, in MRX we’re all designers. We may not consider it but every day we use a design software that is comparable to Adobe InDesign, yet we don’t look at it with the same mindset. Yes, I am talking about PowerPoint. PowerPoint gets a bad press, but it’s not the software’s fault that when we start work we are given a computer with the Microsoft Office suite and no instructions. Rarely does anyone tell us how to use it
Read MoreStorytelling has been highlighted as a central topic within the market research industry for a number of years now. We know it’s important and we know we need to apply it to our everyday office activities. Unfortunately the difficulty is that market researchers still struggle to lose their ‘data duvet’ and abandon data as a safety blanket. The succeeding difficultly comes from figuring out just how market researches can implement this majestic storytelling element. Wednesday’s ESOMAR UK event answered both
Read MoreRead more: Retail Banker International
Read MoreUnderstanding what influences a person buying your products or services needs to start before they ever become an actual customer says Virginia Monk. Source: Consumer (not customer) experience | Opinion
Read MoreLast week, Ofcom the UK’s communications regulator, released its latest report, with the aim of shedding light on how we as mobile networks provide service to our users. It set about ranking all the UK’s networks so that you can have a clear way of finding out which network consumers have the most need to complain about. Read more: Tesco Mobile
Read MoreL&E Research, a US qualitative recruitment and facilities provider, came to us in fear that they were lacking personality and the ability to stand out from competition. We were tasked with developing a campaign (preferably clever and witty with a bit of humour) to give a strong message about L&E. The ‘Real America’ concept was developed to showcase L&E’s differential factor- that its facilities are situated in ‘B’ markets, in cities such as Baltimore and Cincinnati, that give numerous advantages
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