Storytelling has been highlighted as a central topic within the market research industry for a number of years now. We know it’s important and we know we need to apply it to our everyday office activities. Unfortunately the difficulty is that market researchers still struggle to lose their ‘data duvet’ and abandon data as a safety blanket. The succeeding difficultly comes from figuring out just how market researches can implement this majestic storytelling element. Wednesday’s ESOMAR UK event answered both
Read MoreRead more: Retail Banker International
Read MoreUnderstanding what influences a person buying your products or services needs to start before they ever become an actual customer says Virginia Monk. Source: Consumer (not customer) experience | Opinion
Read MoreLast week, Ofcom the UK’s communications regulator, released its latest report, with the aim of shedding light on how we as mobile networks provide service to our users. It set about ranking all the UK’s networks so that you can have a clear way of finding out which network consumers have the most need to complain about. Read more: Tesco Mobile
Read MoreL&E Research, a US qualitative recruitment and facilities provider, came to us in fear that they were lacking personality and the ability to stand out from competition. We were tasked with developing a campaign (preferably clever and witty with a bit of humour) to give a strong message about L&E. The ‘Real America’ concept was developed to showcase L&E’s differential factor- that its facilities are situated in ‘B’ markets, in cities such as Baltimore and Cincinnati, that give numerous advantages
Read MoreVia a connection within the MR industry, investment company August Equity approached us with the task of updating its PowerPoint template. The company had recently redesigned its website, making its existing PowerPoint out of date. Additionally, there were several design issues that made the old template frustrating to work with. We began with an initial consultation meeting to help us understand how they use PowerPoint, the short comings of the existing template and how it could be improved. We then
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