On 19 May we gathered at the office of Research Now to pick over the entrails of the 2015 UK polling debacle. With Kerian Pedley (pollster, writer, Research Director GfK) and Dr Nick Baker (Partner & Group CEO Quadrangle, PhD Birmingham, BPC/MRS Inquiry into 2015 Election) on a panel ably chaired by Dave Skelsey of Strictly Financial, we wondered what did the oracles have in store for us? And what is MRX actually doing about the highest profile event to
Read MoreLast week, MRS hosted a unique event that, for me, was one of the best market research events I’ve attended during my admittedly short time working in marketing for the research industry. This may be biased as I do consider myself a travel guru (or maybe just rather obsessed), but either way the event was very well done. With more than 200 destination management organisations in England alone, the UK is highly dependent on tourism. One in 11 jobs are
Read MoreUnderstanding what influences a person buying your products or services needs to start before they ever become an actual customer says Virginia Monk. Source: Consumer (not customer) experience | Opinion
Read MoreRead more: Everything the COI wanted to know about marketing but was too afraid to ask...
Read MoreA new week, a new Secret Marketer. I’m secretly hoping to be just as good as my predecessor. With a bit of luck, I’ll be able to match the weekly insights that helped me realise I’m not on my own here. Read more in Marketing Week: Secret Marketer: Something is wrong with marketing’s reputation if even the IT team makes fun of us
Read MoreHow Seventh Generation changed a fragrance without losing consumer appeal. Manufacturers of consumer products are continually evolving with new variants of their products. A major component of this is the fragrance as the final product scent can play a major part in consumer purchasing decisions in a wide range of products. But how easy and efficient has it been up until now to test differences between prototypes, and to then have the information about consumer appeal, that will underpin which
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