Blog

Thoughts on everything that matters right now in marketing, communications, and insights.

Solving the problem of malodour: How the qPod achieves a breakthrough Posted on April 5, 2016 by Iosetta Santini

Source: Tomorrow's Cleaning February 2016

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Keen as Mustard is hosting an exclusive ESOMAR webinar on the five things you (really) need to know about insights marketing Posted on April 5, 2016 by Iosetta Santini

On 14 April, market researchers will have a unique opportunity to discover exactly what it takes to raise their profile and communicate distinctive stories. Colonel Mustard Lucy Davison is preparing a stimulating ESOMAR webinar titled, “Five things you (really) need to know about insights marketing.” Lucy uses her 30 years of marketing experience to take viewers through five key elements for implementing marketing that many market researchers fail to acknowledge. This list is one of a kind, so don’t miss

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Keen as Mustard is moving! Posted on March 29, 2016 by Iosetta Santini

Team Mustard is thrilled to announce we’re moving offices on 31 March. The new office, in Vauxhall, is closer to central London and will give us more space to develop our secret sauce and spread out our Mustard seeds. More importantly for us, the office is located on the site of an old Marmite factory (making the famous yeast extract spread). According to Vauxhall’s history, those who experienced its Marmite years remember one thing – the smell – with some

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Looking back: Is Super Bowl advertising worth the cost? Posted on March 26, 2016 by Iosetta Santini

The rings have been handed out. Super Bowl 50 is now a memory and the NFL is on hiatus until late summer. However, the commercial game is still going as the advertisers (hopefully) continue to record the gains from their multi-million dollar plays. Read more at Quirk's.

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Thoughts on the MRS Conference 2016 Posted on March 17, 2016 by Lucy Davison

I don’t know what’s been going on over at the MRS but they have certainly upped the ante regarding their Annual Conference. Over the last few years I felt it was less inspiring and more of the same old folks spouting on to the same old folks about the same old stuff. I got to the point where I did not even attend last year – finding it impossible to justify the cost when we are a small business and

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Customers in Deregulated Markets Found to Be More Satisfied – Energy Manager Today Posted on March 16, 2016 by Iosetta Santini

A new study of over 1,000 U.S. utility ratepayers, released on March 2 by Atlanta-based marketing analytics company, Bug Insights,  has found that consumers in deregulated markets are significantly more engaged with their energy suppliers. Overall, the researchers found, electricity providers in deregulated markets “had a far better reputation than those in regulated markets.” Indeed, they   ...Continue Reading Read more in Energy Manager Today: Customers in Deregulated Markets Found to Be More Satisfied - Energy Manager Today

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