Blog

Thoughts on everything that matters right now in marketing, communications, and insights.

Mustard is lovin’ its new graphic designer (and the feeling is mutual) Posted on January 19, 2016 by Iosetta Santini

In early November, Keen as Mustard hired a new junior graphic designer to complete the team. KaM immediately spotted strong potential in Siobhan and over the past few months she has certainly lived up to those expectations.   We asked Siobhan about her experience working with team Mustard so far and here’s what she said: I can’t believe I have been with KaM for nearly three months. Time has flown by! My first project was a lot of fun. I

Read More

Deceptive demographics it’s attitudes that matter Posted on January 11, 2016 by Iosetta Santini

Read More

2016 Preview: buzzwords Posted on January 4, 2016 by Iosetta Santini

Research-live’s panel looks to the coming year and offers up the buzzwords that they think will indicate the most important areas to focus on in the year ahead.“Real-time. The technology exists, but it’s a case of clients finding the correct focus/application for generating in-the-moment insights from their customers.”Virginia Monk, managing director, Network Research Source: 2016 Preview: buzzwords

Read More

2016 Preview: most likely to succeed Posted on December 30, 2015 by Iosetta Santini

Our panel of contributors were asked which companies or brands they thought would succeed over the next 12 months. Their suggestions ranged from the specific to the general. “Following their recent takeover by Banco Sabadell and continuing evolution and competitiveness of their offering, we expect TSB to have a very strong 2016.” Virginia Monk, MD, Network Research. Source: 2016 Preview: most likely to succeed

Read More

2015 Review: the biggest disappointments Posted on December 24, 2015 by Iosetta Santini

2015 was undeniably a difficult year for pollsters, but who — or what — else did our panel of reviewers pick among the biggest disappointments of the last 12 months? Source: 2015 Review: the biggest disappointments

Read More

2015 Review: the biggest disappointments Posted on December 24, 2015 by Iosetta Santini

2015 was undeniably a difficult year for pollsters, but who — or what — else did our panel of reviewers pick among the biggest disappointments of the last 12 months? The iPad Pro launch felt like it had all the potential to occupy a (small) gap in the market, but its execution has left so many potential consumers (and Apple fans) disappointed. It feels like a product that has been engineered to address the competition (Surface Pro etc.), rather than

Read More