Mustard recently wrote a three piece series for Research World Connect about content marketing. The three pieces outlined the way in which content marketing should be approached, while communicating the benefit of investing in it. Here are all three pieces: Building a Brilliant Content Marketing Strategy Over the next few weeks, RWC will be publishing our guide to content marketing for market researchers. We plan to outline the way in which content marketing should be approached, while communicating the benefit
Read MoreHave you ever thought of making your brand more social? Then look no further than here. We've shared our top tips for engaging with and increasing your LinkedIn followers: Don’t post sales content. LinkedIn users are not looking to be sold a product, they’re looking for information that could help them improve their skills and help them solve business problems. Try to post only thought leadership content. Use language that is simple and easy to understand. Jargon will get
Read MoreThis article was originally published on Research World Connect. A few weeks ago I attended a lecture “Robot reporters – journalism in the age of automation and big data”, given by Emily Bell (media journalist and director of Digital Journalism at the University of Columbia). Bell was talking about the future of journalism, but much of what she said applied to market research (as it so often does with journalism and research, but that’s another article). Imagine a news story written and
Read MoreOwn label is on the rise. Between 2011 and 2013, own label sales have risen 1.32% at a total grocery level in the UK (Kantar), and they show no sign of stopping. With this in mind, Perception Research Services (PRS) carried out a study of 1,000 UK shoppers to gain insight into people’s buying habits, […] Source: New study by Perception Research Services shows why shoppers are choosing own label products
Read MoreResearch shows shoppers regard own-label products to be as good as, and sometimes better than, branded equivalents as austerity impacts people’s shopping choices.
Read MoreThere was more good news for shoppers today. Inflation has fallen to its lowest level in almost five years, with the consumer prices index down to 1.5 per cent in May. The result, which puts inflation at its lowest level since October 2009, was driven by the first annual decline in food and non-alcoholic drinks prices in more than eight years – a consequence of the escalating price war between Britain’s major supermarkets. Source: Brands should harness research to fight
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