When we think about what this year will hold, we must look back at the impact of our ‘annus horribilis’, 2020. The challenges we faced have set us in good stead for this year, and have formed the basis of our 2021 lessons. From a communications perspective one thing stood out to us very early on last year. Those companies that didn’t have their digital marketing machine up and running were going to struggle. Those who so far had relied
Read MoreAre you struggling to get coverage for your studies? Are you reaching out to the media but not getting the response you hoped for? You might think a press release is a simple thing, but there are some important rules for getting it right. In a fast and practical hour, this interactive digital training will turn your press releases from bin fodder to cordon-bleu. Learn how to craft a title and tell your story, find out what to put in
Read MoreI don’t think any of us expected an international MRX event of the scale of the Insights Festival to be pulled off this year. But ESOMAR has proved that major conferences can still go ahead, albeit digital and totally different, and be a roaring success. As a newbie in the industry and having never attended the ESOMAR Congress in previous years, I had nothing to compare the Festival to, so I was pleased to feel a sense of community and
Read MoreOften clients come to us saying they want to feature in all the big titles. “I want my research to be published in the FT, The Economist, The Guardian, Forbes!”. But is it what you need? While featuring in national publications is definitely rewarding for your business and will raise awareness, we recommend clients think hard about their objectives first. Let’s take The Guardian for example. Their newspaper print circulation is approximately 100,000 while online they gather over 23 million
Read MoreSpecialist MRX consulting firm Cambiar Consulting had a brand and website that had not been updated in years. It felt at odds with the personality of the company and the unique, smart work that they do within the industry. Through the initial strategy refinement work we did with Managing Partner, Simon Chadwick, we were able to pinpoint the core benefit they deliver to clients – value growth. This is what we call a “single overriding message”, the most important element
Read MoreThroughout the lockdown, customers from across Europe, the Middle East and North Africa had been sharing their experiences and concerns with the insights team at a large FMCG client. As a result, the team had many diverse, engaging consumer vox-pop clips, which they had grouped into six broad themes. But they needed to weave them into a single, coherent and impactful story. In a challenge that is typical for many insights teams, there was no lack of data. But the
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