Mustard MD, Lucy Davison recently wrote a piece for Quirks on the importance of good, honest and interesting content. As spring dawns, we see a lot of crystal ball-gazing in the trade media about what’s coming up for this year. Will we all be replaced by robots and algorithms? Has big-little data had its day? One consistent comment has been that the future of research must be in integrating different data sources to get a genuine picture of what is going on.
Read MoreSmall businesses are learning that maintaining a great blog is an essential part of any communications strategy. Zak Bentley finds out how to make it work. Source: Cutting through the noise: how to make your business blog shine
Read MoreIt’s not all meeting your mates and collecting interesting freebies, market research conferences can be a platform for all aspects of your business says Ben Hogg. Source: The Changing Faces of Conferences
Read MoreThe CIO has a key role in disseminating relevant customer information and in maintaining multiple systems and customer information databases. Source: CIOs Must Sharpen Customer Experience Strategy
Read MoreThis was originally posted on Quirk's. You can read it here. As a marketing agency working in a niche business area like marketing research, we make it a point to keep an eye on what is going on in research, the mergers and acquisitions as well as the general buzz of business life with people changing jobs and new announcements. We are also very interested when a company rebrands or builds a new Web site. The conversation either falls into
Read MoreIf this year is going to go well, what should researchers and marketers be ready for? Source: 2015 Preview: What will success look like?
Read MoreAre you looking to get more exposure for your brand? Then you may have heard that you need to know how to write a good press release. Statistics from the Technorati report in 2013 showed that 31% of… Source: How To Write A Press Release For Bloggers In 2015
Read MoreIn this, the first of Research-live’s 2015 preview articles, our contributors offer their predictions for the key trends of the coming year, including thoughts on polling in the upcoming general election. Source: 2015 Preview: The biggest trends
Read MoreIn this, the first of Research-live’s 2015 preview articles, our contributors offer their predictions for the key trends of the coming year, including thoughts on polling in the upcoming general election. Source: 2015 Preview: The biggest trends
Read MoreBe they creative, controversial, culturally relevant, heart-warming or uncool – these days the advertising is as talked about as the films and TV programmes they appear around. See the pick of the best from some of our review panel. Source: 2014 Review: The best campaigns
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