The market research industry is notoriously bad at PR. Researchers work with fascinating insights, tell great stories and help with interesting and high-profile campaigns, so why aren’t they shouting about it in the media? Read on for our top tips on how to be famous. First, let’s think about why we need fame in MRX. The answer starts with data – if the industry is well-known, understood and trusted, people will be more likely to take part in studies and
Read MoreTake your graphic design skills to the next level To design professional and impactful materials we all need graphic design skills. But, how many of us in insights understand design and approach our work in the way a graphic designer would? And now that meetings, events, presentations, coffee, dating and just about everything else has been taken online, getting clarity and impact from your deliverables is more important than ever. Fear not! Simon Dunn, Mustard’s very own graphic design guru
Read MoreAre you challenged to raise the profile of your work with a wider audience? Do you want to stop being a well-kept secret? Are you a thought-leader disguised as a thought-follower? If the answer to any of these questions is YES then you need to join Colonel Mustard Lucy Davison in her Market Research Society Impact Conference session ‘How to be Famous’ on 17 March at 11.00am. Lucy is the world’s leading expert on communications for insight and in just
Read MoreAre you struggling to get coverage for your studies? Are you reaching out to the media but not getting the response you hoped for? You might think a press release is a simple thing, but there are some important rules for getting it right. In a fast and practical hour, this interactive digital training will turn your press releases from bin fodder to cordon-bleu. Learn how to craft a title and tell your story, find out what to put in
Read MoreOften clients come to us saying they want to feature in all the big titles. “I want my research to be published in the FT, The Economist, The Guardian, Forbes!”. But is it what you need? While featuring in national publications is definitely rewarding for your business and will raise awareness, we recommend clients think hard about their objectives first. Let’s take The Guardian for example. Their newspaper print circulation is approximately 100,000 while online they gather over 23 million
Read MoreWe have witnessed a proliferation of webinars, podcast interviews, training, video chats and online conferences that keep our calendars busy during these rather empty days. Online events are lockdown friendly and mostly hassle-free; you don’t have to worry about finding a venue, picking endless food options to please each attendee and offering a consistent amount of drink to make everyone feel like the journey was worthwhile. Yet again, digitalisation comes to the rescue. But does it? While lots of event
Read MoreColonel Mustard writes for Quirk's about how insights professionals can ensure their work continues to have influence during a crisis. You can read the full article here.
Read MoreA few short weeks and another lifetime ago I was in Amsterdam at IIEX EU. Talking to a friend one night we discussed Coronavirus. At the time there were either no, or very few, publicised cases in the Netherlands and only a handful in the UK. Yet a few weeks later I’m sitting in my London flat, having not seen another person for three days, except for video calls, while a virus tears through most of the world. However, I
Read More31st of December 2019 11:59pm, do you remember? You were probably about to start the hopeful countdown to welcome the New Year. The new decade. Little did you know, a global pandemic was about to overtake us. We are all in the same boat. “I’ll go to the gym everyday”, “I’ll walk to work more often”, “This is the year I’ll travel to French Polynesia” …we all had to put our New Year’s resolutions on hold to face this crisis
Read MoreWith over 1300 attendees, the sold-out event that took place in New York felt like a success to everyone that took part. The friendly atmosphere and interesting sessions made Quirk’s Brooklyn a “must-return” event for anyone wanting to dive deep into market research’s latest developments and trends. As a new member of the market research industry, attending a content rich event like this was an invaluable learning opportunity. Walking into a room filled with people that you’ve never seen before
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