Blog

The latest news and events - mixed with our views on everything that matters right now in marketing, data, research and technology.

Category: PR

Please, don’t… a short guide on how NOT to do your online events Posted on May 19, 2020 by Iosetta Santini

We have witnessed a proliferation of webinars, podcast interviews, training, video chats and online conferences that keep our calendars busy during these rather empty days. Online events are lockdown friendly and mostly hassle-free; you don’t have to worry about finding a venue, picking endless food options to please each attendee and offering a consistent amount of drink to make everyone feel like the journey was worthwhile. Yet again, digitalisation comes to the rescue. But does it? While lots of event

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Three tips for insights communicators in a crisis Posted on May 12, 2020 by Lucy Davison

Colonel Mustard writes for Quirk's about how insights professionals can ensure their work continues to have influence during a crisis. You can read the full article here.

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The media doesn’t care about you: tips for media relations. Posted on April 9, 2020 by Adam Warner

A few short weeks and another lifetime ago I was in Amsterdam at IIEX EU. Talking to a friend one night we discussed Coronavirus. At the time there were either no, or very few, publicised cases in the Netherlands and only a handful in the UK. Yet a few weeks later I’m sitting in my London flat, having not seen another person for three days, except for video calls, while a virus tears through most of the world. However, I

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Please, don’t… a short guide on how NOT to do your communications right now Posted on by Iosetta Santini

31st of December 2019 11:59pm, do you remember? You were probably about to start the hopeful countdown to welcome the New Year. The new decade. Little did you know, a global pandemic was about to overtake us. We are all in the same boat. “I’ll go to the gym everyday”, “I’ll walk to work more often”, “This is the year I’ll travel to French Polynesia” …we all had to put our New Year’s resolutions on hold to face this crisis

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The best of Quirk’s Brooklyn Posted on March 23, 2020 by Iosetta Santini

With over 1300 attendees, the sold-out event that took place in New York felt like a success to everyone that took part. The friendly atmosphere and interesting sessions made Quirk’s Brooklyn a “must-return” event for anyone wanting to dive deep into market research’s latest developments and trends. As a new member of the market research industry, attending a content rich event like this was an invaluable learning opportunity. Walking into a room filled with people that you’ve never seen before

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8 tips to help you master your marketing from Insights Marketing Day Posted on February 25, 2020 by Camilla Baker

At the end of January, we hosted the third Insights Marketing Day (IMD) London, in partnership with our friends at GreenBook and Little Bird Marketing. This year over 65 attendees from insights agencies and suppliers across the UK joined us to hear practical marketing advice to help their businesses grow. The agenda of clients and experts from insights and beyond, including topics such as company messaging, personas, marketing automation, and mastering your presentation skills, was specifically designed to provide tangible

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Why passion is not one of your company values Posted on January 8, 2020 by Lucy Davison

I have lost count of the times have I run a workshop with a board of suited, grey, middle-aged, male accountants only for them to insist that they are brimming with passion and it has to be a core value for their organisation? Really? I don’t know about you, but I like my passion decorated with hearts, along with a bottle of The Veuve and some rather smooth sheets. When on earth did passion creep into the board room and

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Reasons to be cheerful for Behavioural Insights Posted on December 9, 2019 by Simon Dunn

So, not sure how many readers will get the Ian Drury reference here, but Behavioural Economics makes me happy! The wonderful simplicity of those insights grounded in a true understanding of what makes us all tick and nudging us unconsciously to change our ways; the stories about how we behave in wonderfully, and at times hilariously, irrational and emotional ways. That reading a book about behavioural economics or about behavioural economists is actually entertaining, and dare I say, enjoyable. All

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Mustard welcomes Iosetta Santini as new junior account manager Posted on December 5, 2019 by Camilla Baker

In August 2019, we welcomed PR, media relations and social media expert Iosetta Santini as our new junior account manager. After starting her career as a reporter in her home country of Italy, Iosetta now has four years B2B PR experience in London and has worked on successful international PR campaigns with brands in finance, healthcare and technology. Iosetta enjoys the variety and challenges of B2B PR and has already thrown herself into the world of data, research and insights,

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Why awards? Posted on by Simon Dunn

It’s freezing out. But inside it’s hot, hot, hot! 870 research and insight people partying like it’s, well, 2019. On Monday 2 December I was lucky enough to join the Quirk’s table at the MRS Awards in Old Billingsgate right on the Thames in the City of London. And a very good time was had by all. But these events are not only about celebration. While the winners cheered and the champagne corks popped I was thinking about all the

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