We all know that the insights industry suffers from low awareness and a poor PR image. If only those pesky journalists knew about all the great stuff we do, the situation would be very different. But it’s not as simple as just sticking a press release on a wire service. Here are some things you need to do if you have ever thought about trying to get some coverage in the media yourself. 1) Define your audience Think about what
Read MoreWhether it’s an intranet, a content platform or a search engine, the principle of a data lake is a great one. Many companies have invested a great deal of time, money and energy into building their lakes. They are, frankly, a thing of beauty (in the eyes of its creators). So why are so few people sailing on them? Read Lucy's full article on how to encourage stakeholder engagement with your data platform on Insight Platforms
Read MoreThe festival of insights communication and data-viz, Viz-Fest, has been an event firmly scheduled into the Keen as Mustard and E-Tabs’ calendars for the past four years, with our most recent event taking place last November. Each year the webinar series has generated a huge amount of interest from the data, research and insights industry globally, both from presenters keen to share their knowledge and attendees who want to absorb their expertise, ask questions and gain valuable skills. But, of
Read MoreIf you’ve been following our series on how to get the best out of your PR agency, you should now be on the home run! You’ve discussed and agreed what success looks like from the outset, you’ve communicated campaigns internally, you’ve committed to a differentiated brand offering and you’re being realistic about the type of coverage you can achieve. The next step in your PR journey is to give the process time and trust the experts. Although reputations of brands
Read MoreIn the crowded world of data and insights, standing out is essential. When a client has a choice of hundreds of agencies or suppliers, they need to know what exactly sets you apart from your competitors and why you can meet their needs best. Defining your area of expertise or specialism and acting as a thought leader in this area will help establish your company as the ‘go to’ agency or supplier for a specific requirement. At the beginning of
Read MoreTo book your appointment please email jennifer@mustardmarketing.com Marketing and communication is not always easy. It can sometimes be difficult to pinpoint what needs resources and what doesn’t, and where do you start? Well, Keen as Mustard is here to help with our first ever client clinic in London. Book an appointment, provide us some details of your marketing and communications challenges, rock up and get an hour of free advice from senior consultants from the only full-service marketing agency serving
Read MoreWe’re taking The Great Internal Communications Experiment on the road for 2019! Keen as Mustard’s founder and MD Lucy Davison’s presentation with Coca-Cola will be making its debut in Amsterdam this February at IIeX Europe at 2.20pm on the 19th February. As you may be aware, Keen as Mustard teamed up with Coca-Cola in 2018 to find out which communication methods generated the highest levels of engagement with insights internally and from their research they formulated a set of rules to improve stakeholder
Read MoreWe all know that London is a popular tourist destination. Last year, over 30 million people came from all over the world to see sights such as Big Ben and Buckingham Palace. But, for global market researchers, London has a new noteworthy destination, an event to rival the appeal of even the most decorative gothic clocktower, or grand stately home. Along with Chicago and Brooklyn, London is lucky enough to be a host of the 2019 Quirk’s Event. From the
Read MoreFor many, autumn (or ‘fall’ as our friends across the pond call it) means the anticipation of key annual events: Halloween, Thanksgiving and of course the festivities of Christmas. For Keen as Mustard and our friends over at E-Tabs, however, autumn brings with it another key event: Viz-Fest, which for the past few years has provided an online festival of insight communication and data viz to the insight community around the world. Autumn 2018 was no exception, with the webinar
Read MoreSearch-driven analytics platform KnowledgeHound recently launched a new product feature, Connectors, to integrate third party survey sources with its platform – and SurveyMonkey was the first. Users of SurveyMonkey and similar survey sources can now import all of their team’s data into a single place for easier exploration and analysis. To support the launch, we needed a content campaign that would not only generate awareness and interest, but also generate leads and sign ups. We also wanted to promote KnowledgeHound
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