Five things you (really) need to know about insights marketing

Tips, tools and best practices from the experts in insights marketing.

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Five things you (really) need to know about insights marketing

A little while back I sat down to think about what I’ve learnt while working in marketing for data, research and insights. I realised that over 15+ years there are five things that crop up repeatedly - and are particularly problematic to marketing and communications within the MR industry. Probably even better, when I thought about it, I had five realistic solutions for these problems.