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The latest news and events - mixed with our views on everything that matters right now in marketing, data, research and technology.

Tag: market research

Sand, sun and sharing creative ideas Posted on March 18, 2013 by Lucy Davison

Dubai, land of sky high glass and steel buildings, big motor cars and even bigger dreams. I was eager to escape the longest and coldest Northern European winter on record for even a few days so leapt at the offer of a ticket to the UAE when ESOMAR invited me to reprise my ‘Communicating Insights’ workshop and ‘As stimulating as black coffee’ presentation at their MENAP Conference last week. The Jumeirah Emirates Towers provided a glittering venue for the occasion

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The importance of branding in research Posted on January 30, 2013 by Lucy Davison

There are many brilliant people in the research and consumer insight business, who advise clients on all aspects of marketing, customer experience, innovation and branding but who often do not apply what they preach to their own businesses. Now, I know how hard it is to step back from your own organisation and see it clearly, warts and all. It is even harder to put yourself in the shoes of your potential clients and see what they see, hear what

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MRX is late to the digital party: ESOMAR 3D Digital Dimensions Conference Posted on November 8, 2012 by Adam Warner

It's been a week since the end of the ESOMAR 3D Digital Dimensions conference when Yahoo! UK  director, Laura Chaibi, told everyone in the room that if they're still "considering" mobile research, they've already missed the bus to the digital age of research. At which point we all peered round at each other looking like deer in headlights. Alice Louw and Jan Hofmeyr from TNS made a plea for researchers to get back to the basics: ask fewer, more concise questions.

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From story-making to communicating insights Posted on November 1, 2012 by Adam Warner

Market research industry commentators are increasingly throwing around buzzwords like  "story-teller" and  "storymaker" in association with brand. In a post-advertising world where engagement with consumers comes more from brand authenticity and personification, than from didactic brand messages, story telling is the new mantra. A recent blog by Added Value outlined how various brands, like Coca-Cola & Revlon, are adopting the "story-telling" approach. Brand story-telling even made headlines in the Entrepreneur in an article published this past April, calling it a booming business. While story-telling is

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The Annual Alumni Dinner Posted on October 24, 2012 by Adam Warner

Team Mustard has just had The Annual Alumni Dinner where rookie seeds and veterans got together to meet, greet, eat a meal based entirely on the delicious Mustard condiment, drink and be Mustard-merry. Hosted à la maison de Colonel Mustard, Lucy Davison, the guest list featured current Mustards, co-director Simon Dunn, PR associate Jocelyn Senior, account manager Santiago Dominguez, PR assistant Randi Hunton, and former Mustards Rachael Miller and Mark Kimber. “What does this dinner have to do with marketing or

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Research Now’s post-Olympic legacy study in Marketing Week Posted on October 19, 2012 by Adam Warner

A post-Olympic study conducted by Research Now identified the real Olympic legacy left by the Games: British morale and a boost in brand perception for some of the sponsors. Even better, Marketing Week liked the story so much it was featured in the online opinion section. You can read the full article here.

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New client, PRS, for Keen as Mustard Posted on October 8, 2012 by Adam Warner

We're very excited to announce a new addition to our clientele: Perception Research Services (PRS). Specialists in packaging and shopper research, PRS is a growing international company, with headquarters in New Jersey, and offices in London, Singapore, Geneva, Mexico City, and Rome.  PRS pioneered the use of eye-tracking and virtual aisles in their research so that clients can "win at retail". PRS also utilizes mobile eye-tracking and facial coding to help marketers better understand shopper behaviour and gauge the impact

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