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The latest news and events - mixed with our views on everything that matters right now in marketing, data, research and technology.

Tag: market research

How can market research companies gain people’s trust? Posted on March 7, 2014 by Lucy

Recent research by the Global Research Business Network found that 41% of people don’t trust market research companies with their data. Although the reason for this is not difficult to rationalise – the commoditization of personal data, qualms about technology and unethical data use – the real question is how to counter the mistrust. To change people’s perceptions, something must change in the way market research companies communicate, and the key to consumer trust is for a brand to behave

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Research Now speaks out for market research Posted on February 11, 2014 by Adam Warner

Many market researchers will have experienced Peugeotulsion in the past few months. Peu-geot-ulsion (Per-joh-uhl-shun) noun: The act of expelling a mouthful of one’s TV dinner in anger after having seen Peugeot’s latest advert. In said advert, named ‘Design and Driving’, Peugeot appears to suggest that their car designs are not based on market research – which they have chosen to represent with huge piles of paper, stuffed full of charts. If you haven’t seen it yet, watch it here: https://www.youtube.com/watch?v=m-jSC8k2iOk

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Six things researchers need to know to get started with infographics Posted on January 28, 2014 by Simon Dunn

Infographics have become the poster boy for delivering research findings with more visual flair. These graphic representations of data seduce and inspire – but communicating market research data in this way is not straightforward.  Here are Mustard’s tips for researchers creating infographics: DIY OR DESIGNER? This depends upon many factors such as your technological or design abilities, time, budget and the type of information you are trying to visualise.  If you do DIY, you need to choose the software from the

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Marketing your market research agency in a digitally connected world Posted on January 10, 2014 by Adam Warner

So, 2013 was the year of the twerk and the selfie. Now 2014 looks set to be a pivotal, self-celebratory moment of a different kind. Economists predict a brighter financial situation and as the economy is set to prosper, so should your agency. It’s no longer possible to opt out of social media. You might not see it as a way of delivering clients but you’d be wrong; in the latest GRIT report, LinkedIn was named as the second most

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Market research… communicated Posted on November 28, 2013 by Lucy

This post was originally written for NewMR - for a series on Threats and Opportunities in Market Research, promoting The Festival of NewMR  (Monday 2nd December to Friday 6th December). As we race at alarming speed into the future, accessorised with new technologies, swathed in big data and seduced by social media, it is important to step back and reflect on the bigger picture. Sometimes on a day to day level it’s easy to forget that we are living through

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On the hunt for creativity at the MRS’s Creativity Lab Posted on October 2, 2013 by Simon Dunn

Mustard's Director, Simon Dunn, shares his opinion on the MRS's Creativity Lab on 'The power of design to inspire, illuminate and persuade' which took place on 19th September 2013. At midday I descended into The Crypt on the Green in Clerkenwell, feeling like a 21st century Indiana Jones on the hunt for creativity. After some trepidation and reassurance that lunch was on the cards, things got started with a rip roaring introduction and the entreaty that the wall flowers among us

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DIY by Design? Posted on August 19, 2013 by Lucy

You have a leak in the office, you call a plumber. Your accounts need doing, you call an accountant. Someone leaves your business and steals your best client, you call a lawyer. You need a new website that will give you great stand out in the market and drive your business forward. But what the heck – you design and build it yourself. You’ve got people who know how to code. How hard can it be? It has long amazed

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Learning from their mistakes Posted on July 30, 2013 by Adam Warner

If The Apprentice was the face of market research, then it would definitely need some of Dr Leah’s TLC. Or possibly something a little more drastic. Regular viewers will know that research has been battered and bruised by Lord Sugar’s hot and cold attitude, candidates’ terrible techniques and forgone conclusions: the industry is portrayed very poorly on the show. But what can we learn from the way the contestants use market research? Know and listen to your customer In order

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Trade journalists; what they want, what they really, really want Posted on July 25, 2013 by Lucy

Every different industry and market has a trade media.  These publications hold a mirror up to the industries they cover – the good, the bad and the downright ugly. But I have lost track of the time our PR clients have in the past dismissed their trade media as unworthy of attention or effort.  They always brief us to aim for bigger prizes – coverage in Nationals or international business media.  This is short-sighted at best and can be damaging.

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Simon Dunn on Infographics: An infotactics webinar Posted on July 5, 2013 by Adam Warner

‘Webinar’ – the word is a portmanteau of web and seminar and encompasses all online workshops and conferences. According to RSM’s survey of research professionals, they are used by 30% of those in the research industry to stay up-to-date with everything research – they’re more popular than Twitter. On Friday 28th June, Mustard’s very own Simon Dunn hosted a #NewMR webinar on infographics. Infotactics' purpose is to introduce the infographic, and to take the market research professional through the process

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