September and October will see Mustard jetting off to speak at some very exciting events in the market research calendar. The tour kicks off with ESOMAR’s Congress in Nice on 7th – 10th September. Directors, Lucy Davison and Simon Dunn will be exploring ‘Brand MR’ by inviting Congress attendees to imagine, visualise and describe what MR should be in the future. The interactive exercise will take place throughout the Congress, aiming to discover both where the industry is now and
Read MoreMustard recently wrote a three piece series for Research World Connect about content marketing. The three pieces outlined the way in which content marketing should be approached, while communicating the benefit of investing in it. Here are all three pieces: Building a Brilliant Content Marketing Strategy Over the next few weeks, RWC will be publishing our guide to content marketing for market researchers. We plan to outline the way in which content marketing should be approached, while communicating the benefit
Read MoreHave you ever thought of making your brand more social? Then look no further than here. We've shared our top tips for engaging with and increasing your LinkedIn followers: Don’t post sales content. LinkedIn users are not looking to be sold a product, they’re looking for information that could help them improve their skills and help them solve business problems. Try to post only thought leadership content. Use language that is simple and easy to understand. Jargon will get
Read MoreResearch reveals that those aged 50 and over feel excluded by brands and misrepresented in advertising and with stats showing that a third of the population are 50 plus, is this a missed opportunity for brands? Source: Targeting the baby boomers
Read MoreArguing that Twitter can’t be used for market research purposes is missing the point says Annie Pettit of Peanut Labs. Source: Twitter data: misused and misunderstood
Read MoreThe pressure from supermarkets to cut prices throws into question the value consumers place in brands. Sainsbury’s Justin King played down his rivals’ price cutting tactics as a “skirmish” but our research found that 85 per cent of people now prioritise cost over ethics when they shop, and only 13 per cent buy products for their brand status. Bargains are becoming a driving force and brands and retailers alike have a bigger job to do to keep consumers close. Source:
Read MoreAre you sick of seeing the names of your competitors plastered in print and wondering how they’re getting all of that glorious media coverage? Ever thought about trying to get some coverage yourself? Here are some tips to help researchers get into the media: Define your objectives. Think about what you want to achieve with your coverage and who you want to read your story – and then work out what they read. It might sound fantastic to
Read MoreWe've arrived in 2014, which has been hailed ‘the year of the mobile’ - much like every year since 2008. But mobile presence does continue to grow – notably, January saw the launch of the iPhone in China, Samsung has just unveiled the Galaxy S5 (pictured) to great fanfare. This growth of mobile has created several very significant changes for the marketing industry – not least the ability to gather insights in a moment by surveying consumers on their mobile devices.
Read MoreOf the 1,966 unique links shared by the Twitter #MRX community in the past two weeks, here are 10 of the most retweeted… Source: Jeffrey Henning’s #MRX Top 10 – Predictions for 2014, 2017, and 2030
Read MoreMost years between 2008 and 2013 have been touted by experts as the “year of mobile.” As we move into 2014, mobile’s significance is still set to increase in the market research industry. Source: Three things that really matter in mobile research
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