Far, far away, in a quaint little village, a group of fishermen guts some Arctic Char while sharing jokes in a strange sounding language. They are speaking English. Elsewhere in the country, a family looks forward to escaping the hustle and bustle of a skyscraper city with a weekend trip to the cottage. The children pack their skis and snowboards in preparation for hitting the slopes, while mom and dad pack their bathing suits for beach time. They are going
Read MoreI recognise and experience firsthand the cultural consumer differences captured in Mindi Chahal’s article. But these differences present opportunities: the ecommerce experience, for example, could become as seamless in the UK as it is in the US, where they’re leading the way in integration. And although aggregators are set to increase in volume and importance in the UK this year, comparative shopping online and social business is still far more prevalent in the US – just look at the rise of Yelp.com.
Read MorePackaging and new product trends for 2014, across the consumer packaged goods markets globally, reveal the increasing use of vegetables in unique formulations; a growing focus on 'extreme' flavours; an emphasis on ‘clean’ ingredients and sustainability; and packaging innovation driven by changing consumer lifestyles. Source: #ShelfLifeTrends 2014: Culture change drives packaging innovation
Read MoreResearch Now’s Annie Pettit takes aim at the lazy stereotype of market research peddled in the latest Peugeot commercial. Source: Driven to frustration
Read MoreSo, 2013 was the year of the twerk and the selfie. Now 2014 looks set to be a pivotal, self-celebratory moment of a different kind. Economists predict a brighter financial situation and as the economy is set to prosper, so should your agency. It’s no longer possible to opt out of social media. You might not see it as a way of delivering clients but you’d be wrong; in the latest GRIT report, LinkedIn was named as the second most
Read More1. Lucy Davison’s first blog for Quirks. It covered the importance of branding in research, emphasising that a strong brand is an asset that researchers should exploit much more than they do at the moment. You can read it here. 2. We took our Communicating Insights workshop to Dubai, Milan and Valencia for ESOMAR. 3. We moved from Elephant and Castle to Clapham Common, you can now find us just beyond Cock Pond, in Wingate Square. 4. We recruited a
Read MorePerception Research Services (PRS), a packaging and shopper market research firm, recently conducted a survey of 2,266 consumers across several countries including Germany, India, USA and the UK to Source: Study Shows Consumer Receptiveness to Environmentally Friendly Packagi
Read MoreHervé Turpault of PRS analyses how research can be used to enhance the value of packaging innovation. Source: Hervé Turpault: Maximising the return on investment with new packaging launches
Read MoreOver a decade ago, a dire prediction was made, that online shopping would mean the end of packaging as we know it. While that prediction was grossly inaccurate – and the package design industry has continued to flourish – online shopping has grown tremendously and now accounts for roughly $145 billion in the U.S. alone. Source: Online shopping doesn’t mean the end of packaging as we know it
Read MoreIf The Apprentice was the face of market research, then it would definitely need some of Dr Leah’s TLC. Or possibly something a little more drastic. Regular viewers will know that research has been battered and bruised by Lord Sugar’s hot and cold attitude, candidates’ terrible techniques and forgone conclusions: the industry is portrayed very poorly on the show. But what can we learn from the way the contestants use market research? Know and listen to your customer In order
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