With the end of the fiscal year quickly wrapping up, it’s the perfect time to tackle Google Analytics in order to report your B2B website’s performance. We know you probably already have Google Analytics set up, as the majority of do. Unfortunately we also know that most of you rarely log in. In fact, this is one of the first questions we ask new clients, and sadly the reply is often “yes we have it, but we never actually look
Read MoreMarketers could be missing out on appealing to receptive consumers. After a recent study by Network Research revealed consumers are relating to brands based on rational and emotional attitudes, Omnilotus is urging brands to change their marketing approach to appeal to attitude and emotions Source: Attitude Replaces Age For Targeting Consumers
Read MoreAfter a recent study by Network Research revealed consumers are relating to brands based on rational and emotional attitudes, Omnilotus is urging brands to change their marketing approach to appeal to attitude and emotions Source: Brands should be targeting attitudes and emotions, claims Omnilotus
Read MoreFor a business like Starbucks, the product is not the focal point; it is the customer experience the company delivers say Matt Inman and Nigel Clover. Source: Five steps to uncovering the real customer experience journey - Engage Customer
Read MoreIn September our Communications Manager here at Mustard Towers, Adam Warner, presented a webinar at NewMr’s Cutting Edge series. He talked about the pitfalls of PR for market research agencies and highlighted the key considerations you need to take into account when considering doing it in-house. Listen to Adam’s full presentation here and let us know what you think at @keenasmustard (https://twitter.com/keenasmustard)
Read MoreThe team at Mustard Towers was recently awarded a Best of the Best Business Award in the Best Marketing category. According to the chairman of the judges they awarded us the title because: “Keen as Mustard Marketing has put into practice what it preaches and has grown its business with a carefully orchestrated marketing campaign. Using conferences, email marketing, social media and PR, it harnessed the same tools it uses for its clients and has proved that excellent marketing raises
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