Brands should be targeting attitudes and emotions, claims Omnilotus

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Brands should be targeting attitudes and emotions, claims Omnilotus
Posted on November 30, 2015 by Braden MacDonald

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After a recent study by Network Research revealed consumers are relating to brands based on rational and emotional attitudes, Omnilotus is urging brands to change their marketing approach to appeal to attitude and emotions

Source: Brands should be targeting attitudes and emotions, claims Omnilotus