Five steps to uncovering the real customer experience journey – Engage Customer

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Five steps to uncovering the real customer experience journey – Engage Customer
Posted on November 30, 2015 by Jennifer Redfern

For a business like Starbucks, the product is not the focal point; it is the customer experience the company delivers say Matt Inman and Nigel Clover.

Source: Five steps to uncovering the real customer experience journey – Engage Customer