Here at Mustard, as a women founded and led business, we foster an environment of diversity. The work of Women in Research and the MRS’s Equality, Diversity and Inclusion reports have been vital elements in promoting and advocating for women in insights. As profession continues to evolve, there has been a growing push towards recognising the value of diversity in all areas of business. But we have far to go. MrWeb’s new ‘Raidar’ ranking published earlier 2023, showed that in
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Back in December, we challenged you to find out your communication style with our Hollywood-themed quiz. Well, the results are in of the world’s first and only survey of insights professionals about communication. 260 of you completed our quiz and now we are opening the envelope to reveal what we learnt about the insights profession. First of all, although the quiz was a bit of fun the issue is no joke: 63% of you stated that communicating data and insights
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I recently had the opportunity to be a part of the Market Research Benevolent Association’s webinar discussing the topic of mental health and wellbeing in the workplace, hosted by Jennifer Perry from the MRBA. The panel featured experts from the market research industry, such as James Pickles from James Pickles Coaching, Amanda Hammond from Opinium, Paul Vittles from The Jordan Legacy and Ben Tuttle from Hope Guardians, who shared their insights and experiences on how to create a mentally healthy
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How to make case studies work for you in insights An insights company without case studies is like Batman without Robin. Demonstrating your value through a case study is fundamental to thought leadership and growth. Plus, there’s the added advantage that most clients are burning with curiosity and FOMO; the number one thing that they want to know is what you are doing or have done for other companies like them. But producing case studies is often a big challenge
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A huge congratulations are in order for our Colonel Mustard, Lucy Davison, as she becomes a two-time honouree of the Insight250 award at this year’s ESOMAR congress. Lucy was recognised for her achievements over the last year, which includes presenting to the QRCA on building fame, her expert channel on GreenBook, presenting at IIEX in Austin, and her fireside chat with Bic at this year’s Quirk's Media event in New York. It’s been a year full of achievements for Lucy
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We at Mustard Towers were delighted that ESOMAR recently returned to action in the UK with its first in-person event in over three years. As a (somewhat) new recruit in the MRX and insights industry, I quickly realised that ESOMAR has an excellent reputation. In case you didn’t know, ESOMAR is the global community for people working in data, research and insight. I couldn't wait to get stuck in and see what ESOMAR's UK Summer Event had in store for
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