I was honoured to be invited by Marcello Sasso of Cielo Research to speak about ‘Communicating Insights’ to a room full of eager Italians at the ESOMAR Meet up Italy 2013 in Milan. Staying in a big old palazzo helped me feel at home and I was pleased to see that the sun still shone in Milan in October. Dredging up my rusty Italian proved a challenge, but the delightful audience (including some old friends from Research International) were very
Read MorePerception Research Services (PRS), a packaging and shopper market research firm, recently conducted a survey of 2,266 consumers across several countries including Germany, India, USA and the UK to Source: Study Shows Consumer Receptiveness to Environmentally Friendly Packagi
Read MoreHervé Turpault of PRS analyses how research can be used to enhance the value of packaging innovation. Source: Hervé Turpault: Maximising the return on investment with new packaging launches
Read MoreOver a decade ago, a dire prediction was made, that online shopping would mean the end of packaging as we know it. While that prediction was grossly inaccurate – and the package design industry has continued to flourish – online shopping has grown tremendously and now accounts for roughly $145 billion in the U.S. alone. Source: Online shopping doesn’t mean the end of packaging as we know it
Read MoreRed Brick are a research company, who deliver powerful and inspiring insight, backed up with sound strategic advice and supported by business consulting, research, marketing, communications and brand-development services. They felt their image didn’t communicate Red Brick’s philosophy and company vision so they came to Keen as Mustard for a makeover. So, like true fairy godparents we magic-ed them a pumpkin, a gown and some glass slippers and whisked them off to the ball. Only joking. We convened
Read MoreIf The Apprentice was the face of market research, then it would definitely need some of Dr Leah’s TLC. Or possibly something a little more drastic. Regular viewers will know that research has been battered and bruised by Lord Sugar’s hot and cold attitude, candidates’ terrible techniques and forgone conclusions: the industry is portrayed very poorly on the show. But what can we learn from the way the contestants use market research? Know and listen to your customer In order
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