I was honoured to be invited by Marcello Sasso of Cielo Research to speak about ‘Communicating Insights’ to a room full of eager Italians at the ESOMAR Meet up Italy 2013 in Milan.
Staying in a big old palazzo helped me feel at home and I was pleased to see that the sun still shone in Milan in October. Dredging up my rusty Italian proved a challenge, but the delightful audience (including some old friends from Research International) were very forgiving and the feedback from my presentation was excellent. Although it could have been that handing out chocolate covered coffee beans helped bribe the audience (which seemed appropriate to keep people awake as mine was the session after lunch). Also on the platform were Rob Ellis from COG Research and Daniel Teixeria from Insites Consulting who both shared fascinating accounts of consumer brand engagement.
The issue of poorly presented research findings is one that is very current in Italy; my presentation suggests five practical things that researchers can do to improve. It also showcases best practice examples of good research communications – and at Keen as Mustard we are always on the lookout for more. If you have any excellent examples of great research communications that you are able to share with us please get in touch here. Since this is a topic so close to our hearts at Mustard, it is one we spend a great deal of energy on. I also ran a full one day workshop on Communicating Insights at the ESOMAR Qualitative Conference in Valencia on 17 November. If you would like the workshop for your research team – either client or agency side – please get in touch.