Mustard launches new visual identity for Red Brick

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Mustard launches new visual identity for Red Brick
Posted on August 9, 2013 by Simon Dunn

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Red Brick are a research company, who deliver powerful and inspiring insight, backed up with sound strategic advice and supported by business consulting, research, marketing, communications and brand-development services.


They felt their image didn’t communicate Red Brick’s philosophy and company vision so they came to Keen as Mustard for a makeover. So, like true fairy godparents we magic-ed them a pumpkin, a gown and some glass slippers and whisked them off to the ball.


Only joking. We convened and in close consultation with Red Brick, put our heads together to overhaul their brand image to better communicate their vision. We came up with several creative concepts which were evolved into their final visual identity, and then worked hard to apply that to a website that effectively communicates their strengths. And what resulted is a brand-spanking new and pretty fabulous (even if we say it ourselves) visual image and digital home:

The new logo, ‘flip’, shows Red Brick’s different perspective on market research.

The site is completely custom designed and fully manageable through a content management system (CMS), which allows Red Brick to maintain the site, adjust text, update their blog and add to their portfolio all by themselves. It even has a client area allowing them to manage access to secure client zones which can host files and additional info.