Recently, it was announced that lifestyle vlogger Zoe Sugg, also known as Zoella, experienced the highest-ever first week sales for a debut writer after selling more than 78,000 copies of her book, Girl Online. Source: Honesty is the best YouTube policy
Read MoreIn the first of five review articles, members of the research community look back on the most significant developments of the past 12 months. Source: 2014 Review: The most significant developments
Read MoreMustard MD, Lucy Davison recently wrote a piece for Research-Live on the importance of brand differentiation in the market research industry, following conversations she had with some research clients at a recent ESOMAR event. Market researchers are often called upon to help companies make decisions about their own brands, but invariably, don’t consider their own brand communications in the same light. But is brand communication really important in the B2B world of word-of-mouth? In recent conversation with clients (such as
Read MoreSource: Infographic: The role of bloggers in the path to purchase
Read MoreDuring a recent trip across the pond, I went to visit Perception Research Services in New Jersey. The company, which has been in the business of shopper research for over 40 years, uses the Retail Lab to conduct consumer research; ranging from finding the most attractive beer bottle labels to the most engaging call to actions on an in-store banner. Mustard has been working with the company on its media profile in Europe for three years. Before this point I
Read MoreAfter his mother died, Stuart Arnott worried about how his elderly father would cope living on his own in Fife more than 450 miles away from the family in London. So he created an app to allow family to post photos, messages and daily updates on a tablet computer – in effect, a digital window into the family’s life. Source: The Silver Economy: Tech sector taps surge of connected boomers
Read MoreThe latest technologies on the high street give retailers more personal and dynamic knowledge of their customers than ever before. Source: Analysis: Next generation technology gets inside the consumer’s mind
Read MoreThis case study describes Pike Place Market's exploration into their customers' experience of their farm stands to understand the key drivers and barriers to consumers' use of them. Source: Pike Place Market Accesses Consumers with In-the-Moment Research
Read MoreEdward Appleton, in a recent article posted on RW Connect, lead with the a title that asked, “Can Online Qualitative Research Be Potentially Misleading?” Appleton was inspired by an excellent presentation by Peter Totman of Jigsaw Research that showed how online persona were often very different to real-life observed identities, and that people were observed to express differently and sometimes hold different opinions depending on whether they were participating online or in person. In his RW Connect post, Appleton postulated
Read More100,000+ data points: “According to our data, the diapers should fit” Moms and babies: “Check out these photos – not so much” This was the essence of the findings on a case study with a major consumer goods company. The company was losing market share when babies were transitioning up from one size diaper to the next size up. All their technical data was telling them that fit was not an issue. Even with all of the data at the
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