Data is an intrinsic part of all of our lives, everyone has shared data, many have access to that data but who really owns it, and who is lobbying on behalf of the consumer to ensure that data is managed and stored correctly? This is a message that we are always looking to drive with ESOMAR. As the global guardians of ethical data collection it’s vital that inside the industry and out, they continue to push to the data protection
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Search-driven analytics platform KnowledgeHound recently launched a new product feature, Connectors, to integrate third party survey sources with its platform – and SurveyMonkey was the first. Users of SurveyMonkey and similar survey sources can now import all of their team’s data into a single place for easier exploration and analysis. To support the launch, we needed a content campaign that would not only generate awareness and interest, but also generate leads and sign ups. We also wanted to promote KnowledgeHound
Read MoreOn the 25th September, we were thrilled to join Women in Research and Logica to announce the winners of the Best Places to Work award at the ESOMAR Congress in Berlin. Greenberg Strategy came in first place, while EMI Research Solutions was named as runner-up. Keen as Mustard, Logica and WIRe created the award to celebrate companies who do the most to support women working within the industry. The award judges noted that Greenberg Strategy stood out from the other
Read MoreCompetition is hotting up in the election for ESOMAR Council with over 30 runners in the race. As you may be aware, our very own Lucy Davison is in the running. Lucy is running because she wants to help change the image of the research and insights industry. Here are four one minute videos to explain why you should vote for Lucy: The Elections open on Monday 8 October 2018 and close on 29 October 2018 (12:00 CEST). ESOMAR Members
Read MoreLucy Davison is running for ESOMAR Council Having been the UK ESOMAR Rep for the last three years, Lucy has decided she has more to offer the industry and has put herself forward as a candidate in the elections for ESOMAR Council. As a Rep, Lucy has worked with her co-Rep Crispin Beale, to improve ESOMAR Rep communications, and has organised many successful university trips and local events for members. This has shared thought leadership with a much broader audience
Read MoreThis year, we’ve been working with Women in Research (WIRe) and Logica (formerly Koski Research) to help find the best MRX workplace for women. The idea was born at the ESOMAR Congress WIRe lunch last year in Amsterdam. WIRe had already planned some research with agency Logica to find out the qualities, experiences and environments that women in MRX want most from their workplace. We at Keen as Mustard wanted to take this one step further, to raise awareness of,
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