From email marketing, to SEO, to blogs and thought leadership, there are numerous techniques to consider when building your company’s marketing strategy. But which of these techniques will get your company’s message noticed by the clients you’re trying to attract? Are there any key techniques for standing out in a competitive market? To help answer these questions, we invited three client-side researchers, Begonia Fafian, Western Europe knowledge and insights director at Coca Cola, Sonia Whitehead, head of research at BBC
Read MoreIf you are passing Berlin in September, don’t miss Colonel Mustard Lucy Davison’s session at ESOMAR Congress where she will be presenting with Begonia Fafian of The Coca-Cola Company. Lucy and Begonia will be sharing the results of their pilot internal communications project to find out how to improve internal communications for the insights team. The Great Communication Experiment looked at how to influence broader stakeholders within the business, those who are not directly involved in insight projects but who
Read MoreIn collaboration with Keen as Mustard Marketing and Koski Research, WIRe has launched the Best Places to Work Award, to both honor and raise awareness of companies who are doing their utmost to promote the well-being of their female employees. In early 2018, WIRe conducted an industry workplace survey to establish the qualities, experiences, and environments most important to employees in the market research industry. These factors have been used as the criteria for the award. The study found that
Read MoreMustard’s Creative Director Simon Dunn joined Priscilla Mckinney, President and CEO of Little Bird Marketing (based in Joplin, Missouri), for a chat to be included as an episode in Priscilla’s podcast ‘Ponderings from the Perch’. Topics of discussion included Simon’s role as a designer at Keen as Mustard, the importance of time and effort in marketing strategies, and even the origins of the name ‘Keen as Mustard’ (for our American readers, it means extremely enthusiastic). In the podcast episode, Simon
Read MoreBy Jennifer Redfern (originally posted on RWConnect) ‘The strategic advice we give our clients is how to be better marketers, so we have to at least be efficient marketers ourselves.’ This comment, made by Greg Clayton, Managing Director of Kadence International during the agency panel of Insights Marketing Day London on the 11th May, emphasises an important industry-wide problem – the ironic fact that market research companies rarely practice what they preach when it comes to their own marketing. Despite
Read MoreBy Lucy Davison (originally posted on the GreenBook Blog and the Business Intelligence Group Blog). I recently attended one of the more commercial insights industry events. A lot of the content at these events is ‘pay to play’ – when suppliers and agencies pay a fee to get a slot on the platform. In essence, I do not think this is a bad idea. It funds events and conferences, so getting more knowledge out into the industry, and it gives
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