Here at Mustard Towers, we talk a lot about fame. Maybe we are blinded by stardust, but we think there are important lessons to learn from Hollywood about how we go about communicating effectively. And we apply those lessons – good and bad - when it comes to communicating insights. When we think about bad communication, surely nothing gets worse than the cringe-inducing 2017 Oscars disaster when LaLa Land was inadvertently announced as the Best Picture winner, instead of Moonlight.
Read MoreInsights from Diageo, Under Armour, DeBeers and The Economist on choosing their insight partners. There isn’t an app for clients to swipe to find their perfect insight partner. But that doesn’t mean that you can’t get noticed. At IIEX Amsterdam, Colonel Mustard Lucy Davison led a dynamic panel discussion about how end clients find and engage with new insight partners. Panellists, including Efrain Rosario, Head of Global Futures and Shopper Planning at Diageo, Diana Mitkov, Senior Management of Demand Insights
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Here at Mustard, as a women founded and led business, we foster an environment of diversity. The work of Women in Research and the MRS’s Equality, Diversity and Inclusion reports have been vital elements in promoting and advocating for women in insights. As profession continues to evolve, there has been a growing push towards recognising the value of diversity in all areas of business. But we have far to go. MrWeb’s new ‘Raidar’ ranking published earlier 2023, showed that in
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Back in December, we challenged you to find out your communication style with our Hollywood-themed quiz. Well, the results are in of the world’s first and only survey of insights professionals about communication. 260 of you completed our quiz and now we are opening the envelope to reveal what we learnt about the insights profession. First of all, although the quiz was a bit of fun the issue is no joke: 63% of you stated that communicating data and insights
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I recently had the opportunity to be a part of the Market Research Benevolent Association’s webinar discussing the topic of mental health and wellbeing in the workplace, hosted by Jennifer Perry from the MRBA. The panel featured experts from the market research industry, such as James Pickles from James Pickles Coaching, Amanda Hammond from Opinium, Paul Vittles from The Jordan Legacy and Ben Tuttle from Hope Guardians, who shared their insights and experiences on how to create a mentally healthy
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How to make case studies work for you in insights An insights company without case studies is like Batman without Robin. Demonstrating your value through a case study is fundamental to thought leadership and growth. Plus, there’s the added advantage that most clients are burning with curiosity and FOMO; the number one thing that they want to know is what you are doing or have done for other companies like them. But producing case studies is often a big challenge
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