[embed]https://www.youtube.com/watch?v=KckMCjMZxzA[/embed] “Airbnb’s ‘Never a stranger’ ad campaign. The brand represents such an exciting proposition at the moment, and looks likely to push forward the trend of disintermediation further.” Virginia Monk, MD, Network Research. Source: 2015 Review: the best campaigns
Read MoreIn the area of customer experience and loyalty, demographic profiling is king. Building an outline of your customers through traditional demographic data, and tailoring customer experience and engagement programmes through this data has been standard for decades. But the landscape is changing. Two years ago, David McCorquodale, head of retail at KPMG claimed “age structure, ethnicity, household composition and demographic distribution of the UK population are all undergoing significant change and its implications are important for retailers to understand and
Read MoreWith the end of the fiscal year quickly wrapping up, it’s the perfect time to tackle Google Analytics in order to report your B2B website’s performance. We know you probably already have Google Analytics set up, as the majority of do. Unfortunately we also know that most of you rarely log in. In fact, this is one of the first questions we ask new clients, and sadly the reply is often “yes we have it, but we never actually look
Read MoreMarketers could be missing out on appealing to receptive consumers. After a recent study by Network Research revealed consumers are relating to brands based on rational and emotional attitudes, Omnilotus is urging brands to change their marketing approach to appeal to attitude and emotions Source: Attitude Replaces Age For Targeting Consumers
Read MoreAfter a recent study by Network Research revealed consumers are relating to brands based on rational and emotional attitudes, Omnilotus is urging brands to change their marketing approach to appeal to attitude and emotions Source: Brands should be targeting attitudes and emotions, claims Omnilotus
Read MoreFor a business like Starbucks, the product is not the focal point; it is the customer experience the company delivers say Matt Inman and Nigel Clover. Source: Five steps to uncovering the real customer experience journey - Engage Customer
Read MoreIn September our Communications Manager here at Mustard Towers, Adam Warner, presented a webinar at NewMr’s Cutting Edge series. He talked about the pitfalls of PR for market research agencies and highlighted the key considerations you need to take into account when considering doing it in-house. Listen to Adam’s full presentation here and let us know what you think at @keenasmustard (https://twitter.com/keenasmustard)
Read MoreThe team at Mustard Towers was recently awarded a Best of the Best Business Award in the Best Marketing category. According to the chairman of the judges they awarded us the title because: “Keen as Mustard Marketing has put into practice what it preaches and has grown its business with a carefully orchestrated marketing campaign. Using conferences, email marketing, social media and PR, it harnessed the same tools it uses for its clients and has proved that excellent marketing raises
Read MoreMonday 21 September was a beautiful day in New York as Mustard directors Simon Dunn and Lucy Davison left their digs in Long Island City and headed to JWT’s swanky new offices in Manhattan to speak at GreenBook’s second annual Insights Marketing Day. Sadly, we didn’t get to experience much of the city as we were totally absorbed by the flow of great content, interesting presentations and friendly networking that was on offer all day. Dana Stanley, GreenBook’s director of
Read MoreColonel Lucy Davison and Adam Warner participated in the three-day ESOMAR Congress in Dublin via live tweets, blogging and networking. Themed “Revelations,” the 68th annual conference brought together the largest international research audience to discuss the latest news and disclosures in research, marketing and advertising. During the event, Lucy was interviewed about the value of communicating research in a powerful way, live on ESOMAR TV. Click here to see what Lucy had to say. For a personal account and summary
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