Thanks to e-Tabs, our partners in crime at Keen as Mustard for the Viz-Fest event each year, I was given a ticket to the Quirk’s event in Orange County last week. Given it felt like we had suffered weeks of particularly cold, grey and wet weather here in Northern Europe, needless to say I was overjoyed to take this opportunity to reacquaint myself with the sun. But that was not my only reason for attending. I was interested to experience
Read MoreOver at Mustard Towers, we’re growing and welcoming new clients from all over the world. So, we recently expanded our team to include a new PR assistant – meet Jennifer Redfern! Jen joined our team after completing her degree in American and English literature at the University of East Anglia, in the home of Colman’s Mustard, Norwich. A perfect fit? We’d say so. Plus, her favourite mustard is Colman’s, obviously. While at university, Jen spent a year in the US,
Read MoreAt the end of last year, Lukas Pospichal and Lenny Murphy came to us with an irresistible proposition… “…Will you redesign the GreenBook blog for us?”. Having already redesigned the GRIT report and the GRIT logo, we knew what a great opportunity this would be to flex our creative muscles and, of course, work with the team at GreenBook again. After an initial briefing meeting from Lukas and Lenny, our first step was to lay the groundwork for a solid
Read MoreOriginally posted on Research World Connect One of the most diverse market research events I’ve ever attended, the 21st ESOMAR Global Qualitative conference, opened up the world of qualitative research, showing the power of innovation in studies around the globe. In the heart of Porto, I found myself surrounded by innovative, creative and stimulating minds; all from different cultures, brought together with one passion – the drive to take qualitative to a whole new level. The goal was to future proof the
Read MoreNext Wednesday, Mustard’s creative director Simon Dunn will be sharing his knowledge with the MRX community in an MRS design training tailored to data, research and insight companies. This is an essential course for anyone interested in improving their storytelling abilities through the design of reports and presentations for clients. Simon says, “We are all designers… we use graphic design software every day in the form of PowerPoint. Yet we are never taught the fundamental principles of design, why does
Read MoreStorm in a taxi-cab? Uber has its PR machine in over-drive, and the media is rewarding the Uber advocates, but our new independent research among 1,000 Londoners shows they've got it wrong. The data reveals that in spite of the furore over the Uber ban, almost as many Londoners support the TfL decision as those who disagree with it. When it comes to alternate transportation, the majority say they will just take London’s public transport – and most people insist they
Read MoreBy Adam Warner (originally posted in RW Connect) It’s me, the content chef of market research and your favourite conference blogger. And here I am in Amsterdam pulling together the myriad flavours of ESOMAR Congress to create a balanced and nuanced Michelin standard dish straight out of the hot content oven. In full transparency, I’m an ex-ESOMAR staffer, this is going on an ESOMAR platform and I’m a marketer, so I am totally biased. But for the first time in
Read MoreWe’re thrilled to partner with the 2018 Insight Show for the second year in a row. If you didn’t attend last year’s event you missed out on an incredible transformation into the UK’s largest market research and insight event. And it’s happening again right here in London Olympia West on 8-9 March. The two-days will be packed with more than 100 leading suppliers as well as agencies and clients, and plenty of networking parties – all for free! Better yet?
Read MoreBy Lucy Davison, Managing Director of Keen as Mustard Marketing (originally posted in GreenBook) Late last year, we at Keen as Mustard Marketing joined forces with FocusVision to find out more about what was going on within MRX marketing. We really wanted to find out what issues agencies and suppliers in market research were facing, what they thought the solutions were, and how much they spent on it. The idea was to turn the mirror to face us in MRX
Read MoreBy Julie Aebersold (published in RWConnect) On the evening of 14th June, data, research and insight professionals gathered to discuss the challenges and opportunities that are leading us into the future of market research. It’s true; there are a lot of scary things on the horizon that will certainly impact our industry. Within this uncertainty, we must ask ourselves, will we grab technology by the horns like Uber or will we fail to innovate like London black cabs? I’d like
Read More