In collaboration with Keen as Mustard Marketing and Koski Research, WIRe has launched the Best Places to Work Award, to both honor and raise awareness of companies who are doing their utmost to promote the well-being of their female employees. In early 2018, WIRe conducted an industry workplace survey to establish the qualities, experiences, and environments most important to employees in the market research industry. These factors have been used as the criteria for the award. The study found that
Read MoreMustard’s Creative Director Simon Dunn joined Priscilla Mckinney, President and CEO of Little Bird Marketing (based in Joplin, Missouri), for a chat to be included as an episode in Priscilla’s podcast ‘Ponderings from the Perch’. Topics of discussion included Simon’s role as a designer at Keen as Mustard, the importance of time and effort in marketing strategies, and even the origins of the name ‘Keen as Mustard’ (for our American readers, it means extremely enthusiastic). In the podcast episode, Simon
Read MoreBy Jennifer Redfern (originally posted on RWConnect) ‘The strategic advice we give our clients is how to be better marketers, so we have to at least be efficient marketers ourselves.’ This comment, made by Greg Clayton, Managing Director of Kadence International during the agency panel of Insights Marketing Day London on the 11th May, emphasises an important industry-wide problem – the ironic fact that market research companies rarely practice what they preach when it comes to their own marketing. Despite
Read MoreBy Lucy Davison (originally posted on the GreenBook Blog and the Business Intelligence Group Blog). I recently attended one of the more commercial insights industry events. A lot of the content at these events is ‘pay to play’ – when suppliers and agencies pay a fee to get a slot on the platform. In essence, I do not think this is a bad idea. It funds events and conferences, so getting more knowledge out into the industry, and it gives
Read MoreBy Adam Warner (originally posted on RW Connect) The Insight Show is now firmly established as the UK market research industry’s top exhibit. For me, much of that success comes from its placement adjacent to Marketing Week Live. This is a fine metaphor for the industry as a whole. Additionally, the Insight Show also has a strong commitment to content. Many speakers are there on merit, rather than pay-to-play. For a free-to-attend event this is admirable. In particular, the presentations on the International
Read MoreHere at Keen as Mustard, we’ve teamed up with WIRe (Women in Research) to help acknowledge and reward the best place for women to work in MRX. WIRe aims to inspire women in market research to advance their voices in the industry while providing the tools for professional development and opportunities for building connections. To achieve this, it’s important to establish what employees value in their workplace. So, WIRe has launched its Workplace Study, which will establish the experiences and
Read MoreBy Jennifer Redfern (originally posted on RW Connect) According to Jacob Ayoub of Salesforce, ‘Insights driven business will take $1.2 trillion a year by 2020’ (Forester Research). I’ll admit that I’m not sure what proportion of that figure accounts specifically for market research. However, after just three months in the industry I’m pretty convinced that market research is increasingly crucial in informing marketing and business decision making. Being offered a ticket to IIeX Europe therefore seemed like a great opportunity to get my head
Read MoreBy Jennifer Redfern (originally published on the BIG blog) We all know that Market Research is important for advising day to day business decision making, but it also has the power to inspire change within the heart of a business. This was the impact when The Sound collaborated with Reed Exhibitions, the world’s leading event organiser, to explore how digital tools could enrich and evolve the experience of attending a B2B event. Stuart Knapman, The Sound’s Managing Director and Layla
Read MoreThanks to e-Tabs, our partners in crime at Keen as Mustard for the Viz-Fest event each year, I was given a ticket to the Quirk’s event in Orange County last week. Given it felt like we had suffered weeks of particularly cold, grey and wet weather here in Northern Europe, needless to say I was overjoyed to take this opportunity to reacquaint myself with the sun. But that was not my only reason for attending. I was interested to experience
Read MoreOver at Mustard Towers, we’re growing and welcoming new clients from all over the world. So, we recently expanded our team to include a new PR assistant – meet Jennifer Redfern! Jen joined our team after completing her degree in American and English literature at the University of East Anglia, in the home of Colman’s Mustard, Norwich. A perfect fit? We’d say so. Plus, her favourite mustard is Colman’s, obviously. While at university, Jen spent a year in the US,
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