We’ve got our own spot at the Insight Show and we’re calling it the Mustard Café. Better than an exhibition stand? We think so! We're thrilled to partner with the 2017 Insight Show, the UK's largest market research exhibition, in London 8-9 March. Colonel Lucy Davison will also be chairing one of the new stages of 2017, the International Stage, which will showcase research studies from around the world, including Strive Insight’s Best Paper Winner from ESOMAR’s 2016 Congress: ‘Pushing the
Read MoreOver the past 3,650 days, Keen as Mustard has pioneered the delivery of marketing and design services to the data, research and insight industry. For our 10th anniversary we consumed quite a bit of cake and discussed what might happen in insight, marketing and design in another ten years. From AI advances to auto-editing robots, see what some of the team has come up with. Jocelyn Senior, PR associate: Thinking more generally about branding, I think that we’ll continue
Read MoreKeen as Mustard Marketing was thrilled to accept the challenge of helping the world’s two leading, shopper and packaging behavioural insight companies to merge; PRS (headquartered in the US) and IN VIVO (headquartered in Paris). Our initial work focused on what the two existing company brands stood for, and how to integrate the best of both. Mustard ran a workshop in Paris with the new executive board to get the team working through exercises to articulate the new values and
Read MoreOn the evening of 7 November, we gathered ESOMAR members and friends to watch (or re-watch) some of the best UK presenters from ESOMAR Congress 2016. We know it wasn't easy to pop over to New Orleans for this year's ESOMAR Congress, so UK reps Lucy Davison and Crispin Beale gave members the opportunity to ask questions and network with fellow ESOMAR members and the rest of the research community. Jack Miles recently gave us his thoughts on the event, published in RWC. E is for…….ESOMAR UK
Read MoreThe contract on my mobile phone has recently come up for renewal and as a result the phone calls from O2 have started, offering me an ‘exclusive deal’ on a new phone. I’m pretty happy with O2, their coverage and service is good, particularly in our home village which is now 4G enabled, pleasing me immensely – small things. But this influx of calls has annoyed me, not only has it continued despite my asking them to stop, it has
Read MoreWorking in PR is not without its perks. PR is about relationships and connections; with clients, with editors, and with journalists. And to foster and nurture those key relationships, it often requires meals. Breakfasts, lunches, dinners, sometimes even cocktails. Few journalists will pass up the opportunity of a free meal in a fine eating establishments (and who can blame them!), and it provides us an ample opportunity to discuss what those editors and journalists are looking for in terms of
Read MoreNow that the dust has settled after my return from New Orleans I thought to give a short summary of what I learnt, felt and found from the proceedings. There are four words that sum up my experience, so I’ve tried to group my thoughts under these. 1. Noisy My first word is noisy, or even loud. Of course there were tons of bands, music (such as the inspirational clarinettist Michael White) and dancing, which was all very New Orleans
Read MoreKeen as Mustard is coming to the Big Apple on September 29th to host a one-day design training course exclusive to data, research and insight professionals. We’re teaming up with GreenBook to offer the design training course in New York the day before Insights Marketing Day (IMD). We’re all designers deep down, so we invite you to let Simon Dunn, creative director at Keen as Mustard Marketing, send you off in the right direction with the fundamental principles of design
Read MoreYou know the story. Boy asks the girl on a date – girl says no. Boy continues to ask – girl still says no. Then one day, after continuous effort, embarrassing overlooks, and trial and error, she finally says yes – and it turns out it was well worth it – they get on brilliantly. Mailer campaigns work the same way. If you’re new to the mailer game, you’re probably disappointed by the immediate results. You wasted your precious time
Read MoreKeen as Mustard Marketing and data analytics and online reporting company Boobook are offering full-day design training courses for researchers, available in Brussels on 4 October and London on 11 October. The one-day course offers researchers a chance to improve their storytelling abilities by learning the principles of designing effective reports and presentations for clients and internal stakeholders. A full description of the course is provided below. Please register for the London course here. If you're interested in joining us
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