These days, in MRX we’re all designers. We may not consider it but every day we use a design software that is comparable to Adobe InDesign, yet we don’t look at it with the same mindset. Yes, I am talking about PowerPoint. PowerPoint gets a bad press, but it’s not the software’s fault that when we start work we are given a computer with the Microsoft Office suite and no instructions. Rarely does anyone tell us how to use it
Read MoreStorytelling has been highlighted as a central topic within the market research industry for a number of years now. We know it’s important and we know we need to apply it to our everyday office activities. Unfortunately the difficulty is that market researchers still struggle to lose their ‘data duvet’ and abandon data as a safety blanket. The succeeding difficultly comes from figuring out just how market researches can implement this majestic storytelling element. Wednesday’s ESOMAR UK event answered both
Read MoreRead more: Retail Banker International
Read MoreUnderstanding what influences a person buying your products or services needs to start before they ever become an actual customer says Virginia Monk. Source: Consumer (not customer) experience | Opinion
Read MoreLast week, Ofcom the UK’s communications regulator, released its latest report, with the aim of shedding light on how we as mobile networks provide service to our users. It set about ranking all the UK’s networks so that you can have a clear way of finding out which network consumers have the most need to complain about. Read more: Tesco Mobile
Read MoreL&E Research, a US qualitative recruitment and facilities provider, came to us in fear that they were lacking personality and the ability to stand out from competition. We were tasked with developing a campaign (preferably clever and witty with a bit of humour) to give a strong message about L&E. The ‘Real America’ concept was developed to showcase L&E’s differential factor- that its facilities are situated in ‘B’ markets, in cities such as Baltimore and Cincinnati, that give numerous advantages
Read MoreVia a connection within the MR industry, investment company August Equity approached us with the task of updating its PowerPoint template. The company had recently redesigned its website, making its existing PowerPoint out of date. Additionally, there were several design issues that made the old template frustrating to work with. We began with an initial consultation meeting to help us understand how they use PowerPoint, the short comings of the existing template and how it could be improved. We then
Read MoreOn 19 May we gathered at the office of Research Now to pick over the entrails of the 2015 UK polling debacle. With Kerian Pedley (pollster, writer, Research Director GfK) and Dr Nick Baker (Partner & Group CEO Quadrangle, PhD Birmingham, BPC/MRS Inquiry into 2015 Election) on a panel ably chaired by Dave Skelsey of Strictly Financial, we wondered what did the oracles have in store for us? And what is MRX actually doing about the highest profile event to
Read MoreLast week, MRS hosted a unique event that, for me, was one of the best market research events I’ve attended during my admittedly short time working in marketing for the research industry. This may be biased as I do consider myself a travel guru (or maybe just rather obsessed), but either way the event was very well done. With more than 200 destination management organisations in England alone, the UK is highly dependent on tourism. One in 11 jobs are
Read MoreUnderstanding what influences a person buying your products or services needs to start before they ever become an actual customer says Virginia Monk. Source: Consumer (not customer) experience | Opinion
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