The latest news and events - mixed with our views on everything that matters right now in marketing, data, research and technology.

Month: October 2012

The Annual Alumni Dinner Posted on October 24, 2012 by Adam Warner

Team Mustard has just had The Annual Alumni Dinner where rookie seeds and veterans got together to meet, greet, eat a meal based entirely on the delicious Mustard condiment, drink and be Mustard-merry. Hosted à la maison de Colonel Mustard, Lucy Davison, the guest list featured current Mustards, co-director Simon Dunn, PR associate Jocelyn Senior, account manager Santiago Dominguez, PR assistant Randi Hunton, and former Mustards Rachael Miller and Mark Kimber. “What does this dinner have to do with marketing or

Read More

Research Now’s post-Olympic legacy study in Marketing Week Posted on October 19, 2012 by Adam Warner

A post-Olympic study conducted by Research Now identified the real Olympic legacy left by the Games: British morale and a boost in brand perception for some of the sponsors. Even better, Marketing Week liked the story so much it was featured in the online opinion section. You can read the full article here.

Read More

How to research and market in “Incredible India” Posted on October 17, 2012 by Julie

With a population of 1 billion, India has the world’s second largest consumer base. However, this figure can be very deceptive. Based on the type of product, the actual market can be a small fraction of the larger population. The country’s tremendous diversity in terms of languages, cultures, income and living standards presents a particular challenge for brand owners. India has 14 official languages and over 300 local languages and dialects; consumers range from millionaires to people who make under

Read More

Olympics legacy: High morale and a boost in brand perception Posted on by Julie

The wide reporting following the London 2012 Olympics lists improvements to public transport, urban regeneration and the boost in sport engagement as the most powerful legacy, but new research shows that the Games have done the most for the perception of big brands and morale. Source: Olympics legacy: High morale and a boost in brand perception

Read More

Is market research more than it’s cracked up to be? Posted on by Adam Warner

Discourse abounds regarding the place of "big data" within market research as the industry groans and shifts under the weight of an influx of data which is increasing at an unprecedented rate. But has market research done enough groaning or shifting to meet the needs of ‘big data’? And do we need a new definition of what market research is or even a new nomenclature for the industry? The Market Research Society looks into this in their recent report in

Read More

What’s the buzz on Twitter’s surveys? Posted on October 8, 2012 by Julie

Twitter’s foray into research raised eyebrows last week. We asked industry experts if the social network is pursuing the right approach to measuring ad effectiveness. Source: What's the buzz on Twitter's surveys?

Read More

New client, PRS, for Keen as Mustard Posted on by Adam Warner

We're very excited to announce a new addition to our clientele: Perception Research Services (PRS). Specialists in packaging and shopper research, PRS is a growing international company, with headquarters in New Jersey, and offices in London, Singapore, Geneva, Mexico City, and Rome.  PRS pioneered the use of eye-tracking and virtual aisles in their research so that clients can "win at retail". PRS also utilizes mobile eye-tracking and facial coding to help marketers better understand shopper behaviour and gauge the impact

Read More

Vision Critical Summit 2012 Posted on October 4, 2012 by Adam Warner

Last Friday, September 28th, Team Mustard packed up our thinking caps, camera, notebooks and pens and headed out to the Park Plaza in Victoria Embankment for Vision Critical's Summit where the audience attendance was peppered with big-brand clients like eBay, CBS Outdoor, ASDA, British Gas, ESPN, Microsoft, and Discovery Channel. The kick-off included a food-for-thought presentation on the future of engaging respondents in market research. Vision Critical's Ray Poynter (check  some of Ray's blogs for Vision Critical University -- informative &

Read More