Blog

The latest news and events - mixed with our views on everything that matters right now in marketing, data, research and technology.

Month: January 2013

The importance of branding in research Posted on January 30, 2013 by Lucy

There are many brilliant people in the research and consumer insight business, who advise clients on all aspects of marketing, customer experience, innovation and branding but who often do not apply what they preach to their own businesses. Now, I know how hard it is to step back from your own organisation and see it clearly, warts and all. It is even harder to put yourself in the shoes of your potential clients and see what they see, hear what

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It’s the age of the online community and Vision Critical lead the way Posted on January 9, 2013 by Adam Warner

Market research is finally responding to the pressure of balancing big data with consumer engagement. Not everyone is on board, but online community specialists, Vision Critical, are blazing a trail. An article in Marketing Week this week features one of Vision Critical's clients, CBS Outdoor, who used VC's online communities to understand city dwellers and create campaigns that deliver engaged customers. But it's about more than consumer engagement and data, as Jonathan Bacon's article points out. If you don't have

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Brand potency lies in the power of the people Posted on by Julie

Brands including Blossom Hill, Future Publishing and CBS Outdoor are using specific communities in their research to improve marketing and products. Source: Brand potency lies in the power of the people

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