The latest news and events - mixed with our views on everything that matters right now in marketing, data, research and technology.

Month: January 2014

Vote for our infographic at the Data Insight Visualisation Awards! Posted on January 31, 2014 by Adam Warner

Here at Mustard, we can’t share the infographics that we create for our clients, so we decided to make one of our very own so that they could see what we can do. We asked Replise to use their Social Media Monitoring and Analysis tool to find out how people in the US and the UK enjoy mustard. We honed down 30 pages of weird and wonderful comments, pondered profoundly over alcoholic beverages, and eventually umm-ed and ahh-ed over our pens

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Look to America Posted on January 29, 2014 by Julie

I recognise and experience firsthand the cultural consumer differences captured in Mindi Chahal’s article. But these differences present opportunities: the ecommerce experience, for example, could become as seamless in the UK as it is in the US, where they’re leading the way in integration. And although aggregators are set to increase in volume and importance in the UK this year, comparative shopping online and social business is still far more prevalent in the US – just look at the rise of

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Six things researchers need to know to get started with infographics Posted on January 28, 2014 by Simon Dunn

Infographics have become the poster boy for delivering research findings with more visual flair. These graphic representations of data seduce and inspire – but communicating market research data in this way is not straightforward.  Here are Mustard’s tips for researchers creating infographics: DIY OR DESIGNER? This depends upon many factors such as your technological or design abilities, time, budget and the type of information you are trying to visualise.  If you do DIY, you need to choose the software from the

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#ShelfLifeTrends 2014: Culture change drives packaging innovation Posted on January 23, 2014 by Julie

Packaging and new product trends for 2014, across the consumer packaged goods markets globally, reveal the increasing use of vegetables in unique formulations; a growing focus on 'extreme' flavours; an emphasis on ‘clean’ ingredients and sustainability; and packaging innovation driven by changing consumer lifestyles. Source: #ShelfLifeTrends 2014: Culture change drives packaging innovation

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Driven to frustration Posted on January 22, 2014 by Julie

Research Now’s Annie Pettit takes aim at the lazy stereotype of market research peddled in the latest Peugeot commercial. Source: Driven to frustration

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Marketing your market research agency in a digitally connected world Posted on January 10, 2014 by Adam Warner

So, 2013 was the year of the twerk and the selfie. Now 2014 looks set to be a pivotal, self-celebratory moment of a different kind. Economists predict a brighter financial situation and as the economy is set to prosper, so should your agency. It’s no longer possible to opt out of social media. You might not see it as a way of delivering clients but you’d be wrong; in the latest GRIT report, LinkedIn was named as the second most

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