The latest news and events - mixed with our views on everything that matters right now in marketing, data, research and technology.

Month: May 2014

Retailers’ price cuts are hard to avoid Posted on May 14, 2014 by Julie

The pressure from supermarkets to cut prices throws into question the value consumers place in brands. Sainsbury’s Justin King played down his rivals’ price cutting tactics as a “skirmish” but our research found that 85 per cent of people now prioritise cost over ethics when they shop, and only 13 per cent buy products for their brand status. Bargains are becoming a driving force and brands and retailers alike have a bigger job to do to keep consumers close. Source:

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