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The latest news and events - mixed with our views on everything that matters right now in marketing, data, research and technology.

Month: October 2014

The Silver Economy: Tech sector taps surge of connected boomers – FT.com Posted on October 20, 2014 by Julie

After his mother died, Stuart Arnott worried about how his elderly father would cope living on his own in Fife more than 450 miles away from the family in London. So he created an app to allow family to post photos, messages and daily updates on a tablet computer – in effect, a digital window into the family’s life. Source: The Silver Economy: Tech sector taps surge of connected boomers

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Analysis: Next generation technology gets inside the consumer’s mind Posted on October 17, 2014 by siobhannolan

The latest technologies on the high street give retailers more personal and dynamic knowledge of their customers than ever before. Source: Analysis: Next generation technology gets inside the consumer’s mind

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