2015 Review: the biggest disappointments

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2015 Review: the biggest disappointments
Posted on December 24, 2015 by Braden MacDonald

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2015 was undeniably a difficult year for pollsters, but who — or what — else did our panel of reviewers pick among the biggest disappointments of the last 12 months?

The iPad Pro launch felt like it had all the potential to occupy a (small) gap in the market, but its execution has left so many potential consumers (and Apple fans) disappointed. It feels like a product that has been engineered to address the competition (Surface Pro etc.), rather than following the traditional Apple design ethos.” Virginia Monk, MD, Network Research.

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