The latest news and events - mixed with our views on everything that matters right now in marketing, data, research and technology.

Month: September 2016

Schmoozing in NYC! Posted on September 29, 2016 by Adam Warner

Working in PR is not without its perks. PR is about relationships and connections; with clients, with editors, and with journalists. And to foster and nurture those key relationships, it often requires meals. Breakfasts, lunches, dinners, sometimes even cocktails. Few journalists will pass up the opportunity of a free meal in a fine eating establishments (and who can blame them!), and it provides us an ample opportunity to discuss what those editors and journalists are looking for in terms of

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Go #WOW me! ESOMAR Congress 2016 Posted on by Lucy

Now that the dust has settled after my return from New Orleans I thought to give a short summary of what I learnt, felt and found from the proceedings. There are four words that sum up my experience, so I’ve tried to group my thoughts under these. 1. Noisy My first word is noisy, or even loud. Of course there were tons of bands, music (such as the inspirational clarinettist Michael White) and dancing, which was all very New Orleans

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Join us for Viz-Fest 2016: our free week-long webinar Posted on by Julie

Viz-Fest returns from the 31st October for a free, week-long online festival of data design, communications and data visualization unique to the insight industry. Viz-Fest occurs from 4 PM daily to uncover the latest and greatest insight into visual communications and storytelling to provide you secrets and tactics to strengthen your marketing and stakeholder communications. Day 1 – Visual identity and branding Day 2 – Deliverables and communications Day 3 – Data visualizations and dashboards Day 4 – Storytelling Viz-Fest

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Design training in the Big Apple Posted on September 8, 2016 by Julie

Keen as Mustard is coming to the Big Apple on September 29th to host a one-day design training course exclusive to data, research and insight professionals. We’re teaming up with GreenBook to offer the design training course in New York the day before Insights Marketing Day (IMD). We’re all designers deep down, so we invite you to let Simon Dunn, creative director at Keen as Mustard Marketing, send you off in the right direction with the fundamental principles of design

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