The latest news and events - mixed with our views on everything that matters right now in marketing, data, research and technology.

Month: September 2017

Beware the Uber PR machine! Independent study reveals significant number of TfL supporters exist Posted on September 28, 2017 by Julie

Storm in a taxi-cab?  Uber has its PR machine in over-drive, and the media is rewarding the Uber advocates, but our new independent research among 1,000 Londoners shows they've got it wrong. The data reveals that in spite of the furore over the Uber ban, almost as many Londoners support the TfL decision as those who disagree with it. When it comes to alternate transportation, the majority say they will just take London’s public transport – and most people insist they

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A week-long festival of insight & visual communications delivered to your computer? Viz-Fest registration is open! Posted on September 26, 2017 by Julie

Data is everywhere, but communicating it isn’t always easy. So from the 30th October E-Tabs and Keen as Mustard Marketing bring together in-house expertise, guest speakers and the client side perspective to demonstrate the benefits of excellent communication of insights and data visualization. We’ll dig deep into: Communicating data, research and insight Data visualization and dashboards Storytelling into deliverables New tech for deliverables To share their expertise we’ve got System1, Ray Poynter and VoxPopMe mixed with Jaguar Land Rover, Lloyds

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Welcome to the Mustard fold, L&E Research! Posted on by Julie

US-based L&E Research specialises in qualitative recruitment services. By partnering with leading global technology providers, L&E offers all market research solutions in one place, from focus group facilities to online qualitative technologies. L&E President Brett Watkins said, "L&E sought Mustard's expertise in writing campaigns to help strengthen our connections with clients, so the team helped us put together a multi-part campaign including white papers, webinars, email and press releases to highlight our expertise in the qualitative research sector." So how did we come

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ESOMAR Congress 2017 Review Posted on September 19, 2017 by Adam Warner

By Adam Warner (originally posted in RW Connect) It’s me, the content chef of market research and your favourite conference blogger. And here I am in Amsterdam pulling together the myriad flavours of ESOMAR Congress to create a balanced and nuanced Michelin standard dish straight out of the hot content oven. In full transparency, I’m an ex-ESOMAR staffer, this is going on an ESOMAR platform and I’m a marketer, so I am totally biased. But for the first time in

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