The latest news and events - mixed with our views on everything that matters right now in marketing, data, research and technology.

Month: May 2018

Don’t skip your marketing leg day: Simon joins the ‘Ponderings from the Perch’ podcast Posted on May 29, 2018 by Jennifer Redfern

Mustard’s Creative Director Simon Dunn joined Priscilla Mckinney, President and CEO of Little Bird Marketing (based in Joplin, Missouri), for a chat to be included as an episode in Priscilla’s podcast ‘Ponderings from the Perch’. Topics of discussion included Simon’s role as a designer at Keen as Mustard, the importance of time and effort in marketing strategies, and even the origins of the name ‘Keen as Mustard’ (for our American readers, it means extremely enthusiastic). In the podcast episode, Simon

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Taking a dose of our own medicine: IMD London 2018 review Posted on May 24, 2018 by Jennifer Redfern

By Jennifer Redfern (originally posted on RWConnect) ‘The strategic advice we give our clients is how to be better marketers, so we have to at least be efficient marketers ourselves.’ This comment, made by Greg Clayton, Managing Director of Kadence International during the agency panel of Insights Marketing Day London on the 11th May, emphasises an important industry-wide problem – the ironic fact that market research companies rarely practice what they preach when it comes to their own marketing. Despite

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