Blog

The latest news and events - mixed with our views on everything that matters right now in marketing, data, research and technology.

Month: August 2022

Discussions and debates at ESOMAR’s UK summer event Posted on August 16, 2022 by Braden MacDonald

We at Mustard Towers were delighted that ESOMAR recently returned to action in the UK with its first in-person event in over three years. As a (somewhat) new recruit in the MRX and insights industry, I quickly realised that ESOMAR has an excellent reputation. In case you didn’t know, ESOMAR is the global community for people working in data, research and insight. I couldn't wait to get stuck in and see what ESOMAR's UK Summer Event had in store for

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The very long and the really short of it Posted on August 10, 2022 by Iosetta Santini

In the world of insights and research, marketing (if done at all) is frequently focused on short-term, tactical, lead generation. Agencies and suppliers come to us because they want more leads and see marketing as a support for sales and new business. In a digital environment, this seems to be an easy win. Create content to drive traffic and give you leads for your website, encourage clicks, capture data, measure, and target – and Bob’s your uncle. The problem is

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