Keen as Mustard is coming to the Big Apple on September 29th to host a one-day design training course exclusive to data, research and insight professionals. We’re teaming up with GreenBook to offer the design training course in New York the day before Insights Marketing Day (IMD). We’re all designers deep down, so we invite you to let Simon Dunn, creative director at Keen as Mustard Marketing, send you off in the right direction with the fundamental principles of design
Read MoreYou know the story. Boy asks the girl on a date – girl says no. Boy continues to ask – girl still says no. Then one day, after continuous effort, embarrassing overlooks, and trial and error, she finally says yes – and it turns out it was well worth it – they get on brilliantly. Mailer campaigns work the same way. If you’re new to the mailer game, you’re probably disappointed by the immediate results. You wasted your precious time
Read MoreKeen as Mustard Marketing and data analytics and online reporting company Boobook are offering full-day design training courses for researchers, available in Brussels on 4 October and London on 11 October. The one-day course offers researchers a chance to improve their storytelling abilities by learning the principles of designing effective reports and presentations for clients and internal stakeholders. A full description of the course is provided below. Please register for the London course here. If you're interested in joining us
Read MoreStorytelling has been highlighted as a central topic within the market research industry for a number of years now. We know it’s important and we know we need to apply it to our everyday office activities. Unfortunately the difficulty is that market researchers still struggle to lose their ‘data duvet’ and abandon data as a safety blanket. The succeeding difficultly comes from figuring out just how market researches can implement this majestic storytelling element. Wednesday’s ESOMAR UK event answered both
Read MoreRead more: Retail Banker International
Read MoreUnderstanding what influences a person buying your products or services needs to start before they ever become an actual customer says Virginia Monk. Source: Consumer (not customer) experience | Opinion
Read MoreLast week, Ofcom the UK’s communications regulator, released its latest report, with the aim of shedding light on how we as mobile networks provide service to our users. It set about ranking all the UK’s networks so that you can have a clear way of finding out which network consumers have the most need to complain about. Read more: Tesco Mobile
Read MoreL&E Research, a US qualitative recruitment and facilities provider, came to us in fear that they were lacking personality and the ability to stand out from competition. We were tasked with developing a campaign (preferably clever and witty with a bit of humour) to give a strong message about L&E. The ‘Real America’ concept was developed to showcase L&E’s differential factor- that its facilities are situated in ‘B’ markets, in cities such as Baltimore and Cincinnati, that give numerous advantages
Read MoreVia a connection within the MR industry, investment company August Equity approached us with the task of updating its PowerPoint template. The company had recently redesigned its website, making its existing PowerPoint out of date. Additionally, there were several design issues that made the old template frustrating to work with. We began with an initial consultation meeting to help us understand how they use PowerPoint, the short comings of the existing template and how it could be improved. We then
Read MoreLast week, MRS hosted a unique event that, for me, was one of the best market research events I’ve attended during my admittedly short time working in marketing for the research industry. This may be biased as I do consider myself a travel guru (or maybe just rather obsessed), but either way the event was very well done. With more than 200 destination management organisations in England alone, the UK is highly dependent on tourism. One in 11 jobs are
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