Blog

The latest news and events - mixed with our views on everything that matters right now in marketing, data, research and technology.

Author: Lucy Davison

GRIT Report: How to be famous Posted on March 31, 2022 by Lucy Davison

The challenge to stand out is as important in MRX as it is for washing powder or breakfast cereal. But yet again, in this GRIT Report, we see that researchers don’t make good marketers. The point of positioning is knowing what you do – and what you don’t do. In past reports, we have seen inconsistency from respondents within supply-side companies as to what their company does. And in this report again, “the employees of many supplier companies aren’t really

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Killer press release training Posted on October 6, 2020 by Lucy Davison

Are you struggling to get coverage for your studies? Are you reaching out to the media but not getting the response you hoped for? You might think a press release is a simple thing, but there are some important rules for getting it right. In a fast and practical hour, this interactive digital training will turn your press releases from bin fodder to cordon-bleu. Learn how to craft a title and tell your story, find out what to put in

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Three tips for insights communicators in a crisis Posted on May 12, 2020 by Lucy Davison

Colonel Mustard writes for Quirk's about how insights professionals can ensure their work continues to have influence during a crisis. You can read the full article here.

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Why passion is not one of your company values Posted on January 8, 2020 by Lucy Davison

I have lost count of the times have I run a workshop with a board of suited, grey, middle-aged, male accountants only for them to insist that they are brimming with passion and it has to be a core value for their organisation? Really? I don’t know about you, but I like my passion decorated with hearts, along with a bottle of The Veuve and some rather smooth sheets. When on earth did passion creep into the board room and

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Life’s not a pitch Posted on April 4, 2018 by Lucy Davison

By Lucy Davison (originally posted on the GreenBook Blog and the Business Intelligence Group Blog). I recently attended one of the more commercial insights industry events.  A lot of the content at these events is ‘pay to play’ – when suppliers and agencies pay a fee to get a slot on the platform. In essence, I do not think this is a bad idea.  It funds events and conferences, so getting more knowledge out into the industry, and it gives

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Chillin’ in CA: Quirk’s West Coast 2018 Posted on February 9, 2018 by Lucy Davison

Thanks to e-Tabs, our partners in crime at Keen as Mustard for the Viz-Fest event each year, I was given a ticket to the Quirk’s event in Orange County last week. Given it felt like we had suffered weeks of particularly cold, grey and wet weather here in Northern Europe, needless to say I was overjoyed to take this opportunity to reacquaint myself with the sun. But that was not my only reason for attending. I was interested to experience

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Through the looking glass – How does MRX marketing measure up? Posted on July 6, 2017 by Lucy Davison

By Lucy Davison, Managing Director of Keen as Mustard Marketing (originally posted in GreenBook) Late last year, we at Keen as Mustard Marketing joined forces with FocusVision to find out more about what was going on within MRX marketing. We really wanted to find out what issues agencies and suppliers in market research were facing, what they thought the solutions were, and how much they spent on it. The idea was to turn the mirror to face us in MRX

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Looking back at NEXT 2017 Posted on May 16, 2017 by Lucy Davison

Lucy Davison recaps her experience at NEXT 2017, the Insights Association’s inaugural event (originally posted in Quirk's). The Insights Association’s inaugural conference was a full-on content fest with back-to-back sessions from 7:30 a.m. on Tuesday, May 9 to 5:30 p.m. on Wednesday, May 10. I’ve learned that New Yorkers – and maybe all Americans? – certainly like to conference! I hardly had time to catch my breath let alone gather thoughts. Plus, I’ve still not made it to Katz’s. The main

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Where storytelling ends and communication begins: the essential skills for the researcher of the future Posted on April 10, 2017 by Lucy Davison

By Lucy Davison Full article published in Research World In a Research World article titled ‘Where storytelling ends and communication begins,’ we outlined four essential skills for the researcher of the future. We’ve been struggling with the ability to communicate clearly, powerfully and with impact as an industry for much more than a decade. In my view it’s high time to take a different approach. What if we thought of ourselves as being in the communications business rather than in

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Insights Marketing Day – put your money where your mouth is Posted on March 17, 2017 by Lucy Davison

For those of you who could not join the 75 insights marketing professionals who were at Insights Marketing Day in London, here’s the low-down: Insights marketing day is a unique event in the MRX calendar as it is entirely focused on helping data, research and insight professionals improve their marketing. Something we at Mustard are rather motivated about. Run by GreenBook (the people who brought you IIeX), IMD has so far taken place in New York three times, London twice

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