I was honoured to be invited by Marcello Sasso of Cielo Research to speak about ‘Communicating Insights’ to a room full of eager Italians at the ESOMAR Meet up Italy 2013 in Milan. Staying in a big old palazzo helped me feel at home and I was pleased to see that the sun still shone in Milan in October. Dredging up my rusty Italian proved a challenge, but the delightful audience (including some old friends from Research International) were very
Read MorePerception Research Services (PRS), a packaging and shopper market research firm, recently conducted a survey of 2,266 consumers across several countries including Germany, India, USA and the UK to Source: Study Shows Consumer Receptiveness to Environmentally Friendly Packagi
Read MoreHervé Turpault of PRS analyses how research can be used to enhance the value of packaging innovation. Source: Hervé Turpault: Maximising the return on investment with new packaging launches
Read MoreOver a decade ago, a dire prediction was made, that online shopping would mean the end of packaging as we know it. While that prediction was grossly inaccurate – and the package design industry has continued to flourish – online shopping has grown tremendously and now accounts for roughly $145 billion in the U.S. alone. Source: Online shopping doesn’t mean the end of packaging as we know it
Read MoreRed Brick are a research company, who deliver powerful and inspiring insight, backed up with sound strategic advice and supported by business consulting, research, marketing, communications and brand-development services. They felt their image didn’t communicate Red Brick’s philosophy and company vision so they came to Keen as Mustard for a makeover. So, like true fairy godparents we magic-ed them a pumpkin, a gown and some glass slippers and whisked them off to the ball. Only joking. We convened
Read MoreIf The Apprentice was the face of market research, then it would definitely need some of Dr Leah’s TLC. Or possibly something a little more drastic. Regular viewers will know that research has been battered and bruised by Lord Sugar’s hot and cold attitude, candidates’ terrible techniques and forgone conclusions: the industry is portrayed very poorly on the show. But what can we learn from the way the contestants use market research? Know and listen to your customer In order
Read MoreEvery different industry and market has a trade media. These publications hold a mirror up to the industries they cover – the good, the bad and the downright ugly. But I have lost track of the time our PR clients have in the past dismissed their trade media as unworthy of attention or effort. They always brief us to aim for bigger prizes – coverage in Nationals or international business media. This is short-sighted at best and can be damaging.
Read More‘Webinar’ – the word is a portmanteau of web and seminar and encompasses all online workshops and conferences. According to RSM’s survey of research professionals, they are used by 30% of those in the research industry to stay up-to-date with everything research – they’re more popular than Twitter. On Friday 28th June, Mustard’s very own Simon Dunn hosted a #NewMR webinar on infographics. Infotactics' purpose is to introduce the infographic, and to take the market research professional through the process
Read More‘I don’t know’ is a phrase seldom coined in comfortable situations – especially in the boardroom. However, its use is of crucial importance in business, despite the impression you might give on The Apprentice. It can be hard for a business leader to admit a gap in their knowledge but Steven Levitt, author of Freakonomics thinks that it’s an essential aspect of the job. In an interview with Marketing Week, he explained his opinion. Click here to watch the video.
Read MoreA quick scan of any publication, on and off line, quality and tabloid, demonstrates the extent to which market research surveys are used to create news on a daily basis. Everything from a recent large scale report investigating the class structure in Britain, to studies into what percentage of fathers read to their children at bedtime or how many people take their mobile phones to bed with them, make it into the media. So, market researchers are sitting on a
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