Thoughts on everything that matters right now in marketing, communications, and insights.

Tag: Big

Trade journalists; what they want, what they really, really want Posted on July 25, 2013 by Lucy Davison

Every different industry and market has a trade media.  These publications hold a mirror up to the industries they cover – the good, the bad and the downright ugly. But I have lost track of the time our PR clients have in the past dismissed their trade media as unworthy of attention or effort.  They always brief us to aim for bigger prizes – coverage in Nationals or international business media.  This is short-sighted at best and can be damaging.

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